Webjet Goes Beyond Limits with Google Analytics 360

Webjet overcame data sampling, uncaptured data, inefficient tracking and simple reporting by implementing Google Analytics 360. Webjet's data-driven decisions are now fuelled by accurate, cross-channel insights.

Webjet is Australia’s and New Zealand’s leading online travel booking agency. Through their website, Webjet makes comparing, planning and booking travels easy and affordable for all customers. With Awards qualifying Webjet the most visited Travel-Agency site in Australia from 2007 to 2010, online analytics and data-driven optimisation became a greater opportunity for Webjet.

Due to the limitations of their existing Google Analytics Freemium account and their 10M+ monthly hits, Webjet experienced inaccuracy in data through sampling, uncaptured data, inefficient tracking and simple reporting.

To counter the loss of potential data-driven revenue, Webjet engaged Internetrix- Google Analytics Premium Authorised Reseller, to deliver our 6 pillars of World Class Digital Analytics methodology into Webjet. This involved the setup, implementation and support a brand new Google Analytics Premium Account for the Webjet website as well as their newly acquired Zuji travel website.

With Internetrix’s Digital Analyst Experts providing thorough recommendation reports and handling the setup and implementation of accounts, tracking code and custom analytics, Webjet's new Google Analytics Premium account not only provided more accurate and useful data to Webjet’s online performance team, but also, countered the loss of data-driven revenue from previous limitations. Webjet's website now operates at more a efficient level due to the level of insight and masses of accurate information now accessible for business decision making within Webjet management.

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