Internetrix completed a data strategy engagement in partnership with the SBS data and digital teams.
The goals of the project were to identify an upgrade path for the SBS digital analytics implementation and ensure key metrics were being tracked accurately.

Our process.

Business Objectives Analysis

Knowledge transfer with SBS sponsors expanding on what was discussed at the briefing meeting, briefing by SBS on the various platforms, a complete audit of the existing analytics implementations and how they are being used, determine what actually needs to be tracked "What do you need to track in coming years?" and desktop compilation of the various outcomes from the above components.

Review of implementation

Development of a product matrix to determine the analytics use cases and requirements for each platform. Our team submitted a draft report to SBS identifying opportunities for improvement in the current analytics ecoystem.

Business Case Development

Leveraging the Business Objectives Analysis and implementation review report, Internetrix teamed up with SBS to develop a rock-solid business case for future analytics investment. This Business Case included clear investment opportunities and ROI potential, plus a roadmap for strategic implementation and onboarding of relevant teams.

Internetrix also delivered a detailed technical solution architecture to be utilised by SBS technical teams and key role definitions for ongoing management and maintenance of the analytics ecosystem.


Internetrix data strategy ensured SBS had the confidence in to make important investment and strategy decisions for their analytics implementation and growth. Utilising the strategy and reports delivered, SBS were able to rollout a new, strategic analytics implementation successfully.