Roads and Maritime Services - NSW

Roads and Maritime Services is a NSW Government agency whose duty is to deliver safe and efficient journeys throughout NSW, by managing the operations and programs of roads and waterways.
As a NSW Government branch, RMS has an obligation to ensure that all services and resources are made accessible and available to all customers via their site. This requires understanding and insight to visitor experience.

The Brief

The NSW RMS held a suspicion that the data being collected was not completely accurate and hence, their insights were skewed.

Internetrix was engaged for our expertise in digital analytics and data science consulting services.

We delivered a thorough investigation and audit of the RMS site and concurrent Google Analytics configuration. 


Following the audit, Internetrix delivered a detailed Findings and Recommendations report that defined all issues and opportunities for improvement through the current website and analytics implementation.

Following a positive response to the audit and report, our team were engaged to deliver customisation of the current RMS Google Analytics account, implementing of custom tracking through Google Tag manager and setting up objective specific metrics, goals, reports and dashboards for RMS management to utilise in strategic business and everyday decision-making.

Onsite training sessions were provided to introduce, mentor and up skill the RMS technical team on utilising RMS customised Google Analytics account. RMS is now able to better improve and measure their digital delivery of government services to the public population of NSW.

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