H.Parsons - Funeral Manager

Agile custom development of a Funeral Management system for local Illawarra company H. Parsons that has digitally transformed the way they do business. The transformation moved them from a paper based record keeping system to a completely digital and cloud based solution.


H. Parsons is one of New South Wales' leading independent Funeral Directors having been in operation for over 125 years.  H.Parsons is dedicated to investing in new technology, process improvements and staff development. With ambitious growth targets over the short and medium term they were looking to optimised their existing CRM solution.  The existing CRM was custom and internally hosted and had supported operational processes for over 20 years.  The opportunity for digital transformation became apparent to meet new growth targets by creating reductions to operational overheads from out dated administrative and service processes.


H.Parsons were looking for a replacement CRM solution that matched their business requirements, replacing the old system and modernise it with new and improved hosting infrastructure, code base and user experience. 

They had the following primary goals for the product redevelopment:  

  • A modern, clean and simple UI that created delight for users including staff and customers
  • Reduce data entry for administrators to save time
  • Integrate with their secure Funeral Manager database and financial accounting software
  • Maintain data security while introducing a cloud hosting solution
  • Have a modular and scalable design that provided possible future applications to be built in


Internetrix applied custom product development process to the project using Agile project delivery methodology.  There were extensive user research design rounds to ensure all features were meeting the objectives of both the company and it's users.  

The solution was built in Silverstripe CMS framework mixed with a React.js frontend and hosted on the secure Silverstripe Platform via AWS.  

Agile development of this product ensured that the features developed were the most important for the software's success and an incremental delivery timeframe lead to continuous improvements as the application was adopted into practice.  Since the launch of the Funeral Manger in July 2019, H.Parsons has experienced large time savings for administrative staff which has fuelled future investment into new product development for the company.  Internetrix to this day are proudly building and enhancing H.Parson's internal business systems.