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The Australian College of Commerce and Management is a registered training organisation that has been providing quality education and training to both private students and employers for almost 20 years. The College provides nationally recognised, TAFE level qualifications in a range of course areas such as accounting, administration, business, finance, IT and management. In addition to these courses the College also has a number of subsidised and funded training opportunities available to eligible students in each state.
In a competitive online training industry, it is essential for the College to increase brand awareness and stand out from their competitors in search results. The College achieves this with the help of strong SEO and social media strategies, which are then complemented by paid Google and social media advertising campaigns. When visitors from these campaigns click on the ad, they are greeted by beautifully designed landing pages which are optimised for conversion.