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Advantage Wollongong is a collaboration between the NSW Department of Industry, The University of Wollongong's Innovation Campus and Wollongong City Council with the motive of attracting new business to the Wollongong area.
The Advantage Wollongong group, had a number of requirements for the development of their new website. The primary goals were to engage and inform visitors of relevant events and information and for the site to be easily maintainable so that they had the ability to upload files and downloadable items for their visitors.
To ensure this, we built a user friendly CMS so that all content could be easily updated inhouse. The design of their new website included the development of both a News and Events modules, informing visitors on the latest news. A newsletter signup functionality was also incorporated to help build a growing database of interested visitors and to keep these visitors engaged and informed, the ability to upload photo albums was incorporated into the design.
The creative design of the new site, had to be fresh and modern to help not only create, but also maintain user interest. However, it also had to correspond to the existing brand. To do this our designers embraced the concept of width, creating a bright, bold and spacious, utilising the colors that corresponded closely to the diverse colour palette of the Illawarra region itself. The use of strong photographical imagery of the area, fills the screen highlighting the beauty of the region and its potential.
Holistically, the design adapts seamlessly to a variation of screen sizes and works flawlessly on mobile, tablet and desktop screens.