Digital Marketing

Plan, execute, and optimise effective cross-channel strategies that give you more high-quality leads. Internetrix support businesses at any stage of the digital marketing lifecycle. 

Search Engine Marketing (SEM / PPC).

Search Engine Marketing gives you quick access to audiences interested in what you have to offer.

However, SEM isn't easy and without careful strategy and management, you can see your dollars disappear quickly.

Over 13 years, we've formulated a process of data-driven strategy and planning, thoughtful cross-channel implementation, and ongoing analysis and optimisation that allows us to outperform typical industry digital campaign performance and give you more bang for your buck.

Our cross-dimensional team can deliver strategic campaigns across all leading search platforms including Google, Bing, Yahoo and Baidu (China).

We are a certified Google Search, Display and Google Webmaster Tools partner and have been utilising Google Ads since Google brought them to the market in 2006.

How we do it:

  • Value proposition and campaign goal definition
  • Account configuration and campaign setup
  • Keyword research
  • Strategic static and dynamic ad copy creation
  • Advanced targeting and audience research
  • Intelligent automation rules and bid strategies
  • Ongoing optimisation for budget and CTR efficiency

Search Engine Optimisation (SEO).

Our Digital Marketing team uses tools to create, execute, monitor and improve Search Engine Optimisation campaigns which drive higher rankings on search engines.

Search Engine Optimisation (SEO) involves running a concerted campaign to lift your page rank results to page 1 in search engines like Google, Bing or Yahoo.

How we do it:

  • Goal definition and company research
  • Competitor ranking analysis
  • Website user experience optimisation
  • Link earning
  • Ongoing query audits and rank monitoring
  • Keyword density and relevancy improvements

Display advertising.

Display advertising is a strategic digital marketing tactic that helps build effective brand awareness, remarketing opportunities and user re-engagement to drive leads at the top of the funnel.

As both Google Certified Search and Display Partners, we are experts in media buying and advertising strategies across the Google Display, along with Facebook, and Bing networks. This is what makes us a leading digital marketing consulting company.

How we do it:

  • Placement and topic research
  • Alternative targeting of interested and keywords
  • Re-marketing to existing search audiences with identified intent
  • Continuous optimisation of negative ad placements
  • Content exclusions to ensure the brand is appropriately managed

Mobile advertising.

With the world becoming more reliant on mobile everyday, mobile advertising gives you greater access to your audience. Connect with your users via banners in mobile browsers, in apps, and in games.

How we do it:

  • Optimising search and display ads for mobile ad placements
  • Research for in-app and suitable gamification ad placements
  • App media buying using Google and Facebook Networks
  • Optimisation of mobile placement schedule for peak mobile usage times
  • Ensuring landing page copy is succinct and most important content is above the fold for mobile-only landing pages

As not all Apps use the Google AdMob monetization model, we also consider other Media Buying opportunities where appropriate.

Where fit, we build mobile app-specific advertising within the initial campaign strategy, including Spotify Display Overlay or Sponsored Sessions, Tik Tok Ads, and WeChat (China).

Social media.

Social media continues to be an effective digital marketing strategy.

By first understanding your business and audience, we create effective social media campaigns that target the right users on the most influential platforms.

We understand that social media users better respond to personal and approachable content, so messaging and ad formats are continually A/B tested and customised across different platforms.

How we do it:

  • Initial user research and audience segmentation
  • Ongoing A/B testing for content messaging, imagery, and scheduling
  • Native advertising through sponsored posts showing strong organic engagement.
  • Careful use of campaign tracking through integrated analytics and UTM parameters
  • Create Google Analytics remarketing audience and conduct cross-channel remarketing in Google Ads

League and Legends

League & Legends are a premier sports clothing distributor that focus on selling rugby league apparel online to fans all around Australia.

By taking a hyper targeted approach to cross-channel digital marketing, League and Legends were kicking their goals in no time, seeing an immediate 42.5% increase in paid conversions.

See success story

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