The power of analytics comes from accurate, efficient data collection.
No tagging solution is perfect out-of-the-box, so we work closely with your team to ensure the data and insights being collected allow your business to grow.
The power is in your hands to tag and track anything.
Our customised tagging solutions help you collect the data that is most important, and then analyse it in a way that is easy to understand and use.
With the right setup and configuration, you'll have customised insights filtering straight into your analytics reports in no time.
We speak your developers language, no matter what the platform is.
We listen carefully to what business needs to know and create detailed and efficient Development Specifications translating business requirements into the code.
If your developers are under the pump and do not have time for analytics - Internetrix developers can join your team and provide professional advice onsite or perform the analytics implementation.
The most important thing is that you have confidence in your data.
If your analytics implementation is performed incorrectly from the beginning, there is a risk of making business decisions based on inaccurate data.
The most flexible and efficient tagging tool on the market is Google Tag Manager (GTM). First, a data layer is defined that accounts for data transfers from your website to your Google Tag Manager account.
Next, a Measurement Plan will be create to make sure you important metrics and user actions are accounted for in the GTM configuration.
Following this plan, the tagging will begin! Your GTM account will be configured and your tags implemented. Testing will take place following a set of sample user stories to ensure your important interactions are being tracked accurately. You can never have too much quality assurance!
Roads and Maritime Services is a NSW Government agency whose duty is to deliver safe and efficient journeys throughout NSW, by managing the operations and programs of roads and waterways.
Internetrix was engaged for our expertise in digital analytics and data science consulting services.
Not sure how to get the most out of your analytics? Having data integrity issues? Let's work together to identify how to bridge the gap between data and insights. We'll work with you to devise the perfect approach to meet your business goals.
Not sure how to draw insights from your data? Together we'll build the visual reports that fit your objectives and support deep analysis that will help you answer all of your questions - big or small.
Looking to upskill your digital team? Learn from our experts and build the skills to take on analytics projects in-house. Select the course content and delivery method to best suit your needs and we'll do the rest!