Government Analytics

Government Analytics

Internetrix delivers Government Analytics collaboratively with Government Departments, Government Service Providers, and Government Level Services on local, state and federal levels.

Developed to create a whole of government standard, DSS is driving the transition of  services to digital. The target outcome for all customers is an experience that is easy and successful right the way through. Internetrix's Government Analytics package sets the pace. Come and join the leaders.

Meeting the DTO Standards

Government Analytics, delivered by Internetrix, is a solution closely aligned with many of the expected criteria set out by the DTO Digital Service Standard. Government Analytics will assist your agency in meeting the following criteria items; 

Criteria 1Understand user needs

A greater breadth of data collection and custom reports will allow you to better understand user intention, identify key points of user struggle to deliver proactive support and improve user experience.     

Criteria 4Understand tools and systems 

You will be able to provide clear measurement KPIs on users' digital experience, while also delivering constant evaluation and improvement of their experiences.

Criteria 5: Make it secure

An implementation of Government Analytics includes built in tagging logic and product business rules and configuration to control data collection aimed at prevention of the collection of sensitive information and or personally identifiable information by the product. The account structure is also configured to easily be able to destroy sensitive data that has been erroneously collected or collected during the acceptance testing process.

Criteria 7: Use open standards and common platforms

Government Analytics is a whole of government solution which can provide all agencies a common overview and the same deeper insights into users' behaviour allowing for a whole of government standard to be defined for reporting and user experience delivery.

Criteria 9: Make it accessible

Government Analytics is a framework built on top of Google Analytics, a free extensible web analytics product with huge volumes of online support and training material for easy adoption. Google Analytics works in all browsers with cookies enabled. For browsers without cookies, Internetrix can provide a custom solution workaround.

Criteria 10: Test the services

The user struggle monitoring functionality of Government Analytics allows for proactive alerting and provides analysts with the ability to uncover content, website features and website functionality that are negatively impacting the servicing of their digital users. The tag management container structure allows for rollback and staging vs production instances of configuration and data collection to allow for effective testing and Q&A processes.

Criteria 11: Measure performance

Government Analytics provides an analysis standard for all digital interaction with website users. The configuration is built with custom reporting, dashboard and alerting to ensure relevant performance metrics are available for analysis. Internetrix follows the evolution of the Digital Service Standard to ensure Government Analytics continues to meet the latest standards and provides the ability to report on relevant KPIs. Using the Google Analytics API, Government Analytics delivers reporting data as required, including to publically available reporting and dash boarding interfaces.

Criteria 13: Encourage everyone to use the digital service

An implementation of Government Analytics will provide agencies deeper insights into the user experience allowing for optimisation of the users' digital experience. While this will not move users to the digital environment, it will help eliminate customer struggle points making the digital experience a more enjoyable experience and encourage digital users to return and continue using that medium.


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