Salesforce & Google Analytics 360

Salesforce & Google Analytics 360


In recent years, two of the globes tech heavyweights have combined forces. Google Analytics 360 customers now have the opportunity to integrate their Google Analytics 360 account with the Salesforce Marketing Cloud and Salesforce Sales Cloud platforms. 

Salesforce Marketing Cloud 

Google Analytics 360 customers will definitely find the most value from the integration with the Salesforce Marketing Cloud. This integration allows you to connect data between you digital marketing campaigns and GA360 - allowing you to design new custom audiences. This integration highly improves users ability to remarket and target previous users identified through Google's advertising platforms. (Ads + Display and Video).

Salesforce Sales Cloud 

Google Analytics 360 customers are now able to track campaign data in Salesforce, including source / medium information. This allows users to track changes in lead and opportunity status' and visualise these in Google Analytics 360. Representation of this data in Salesforce will empower users to improve attribution, bid optimisation and audience creation. 


The integration of Google Analytics 360 and Salesforce Marketing and Sales Clouds completely bolsters each platform's individual power. If you are seeking more information on the benefits of this integration or any of the Google Marketing Platform products, please get in touch with one of our experts. Internetrix are both a Google Analytics 360 Reseller and certified Salesforce Sales Consultant. 

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