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Salesforce and Google Analytics 360
In recent years, two of the globes tech heavyweights have combined forces.
Google Analytics 360 customers now have the opportunity to integrate their Google Analytics 360 account with the Salesforce Marketing Cloud and Salesforce Sales Cloud platforms.
Salesforce Marketing Cloud
Google Analytics 360 customers will definitely find the most value from the integration with the Salesforce Marketing Cloud.
This integration allows you to connect data between you digital marketing campaigns and GA360 - allowing you to design new custom audiences.
This integration highly improves users ability to remarket and target previous users identified through Google's advertising platforms. (Ads + Display and Video).
Salesforce Sales Cloud
Google Analytics 360 customers are now able to track campaign data in Salesforce, including source / medium information.
This allows users to track changes in lead and opportunity status' and visualise these in Google Analytics 360.
Representation of this data in Salesforce will empower users to improve attribution, bid optimisation and audience creation.
The benefits of integrating Salesforce and GA360.
- Connect Google Analytics 360 audiences to the Salesforce Marketing Cloud and directly generate direct marketing activities, including email and SMS.
- Visualise Google Analytics 360 in the Marketing Cloud reporting for a more robust campaign performance understanding.
- Analyse Marketing Cloud engagement data in Analytics 360 to understand user engagement across channels and marketing effectiveness.
- Update search and display marketing audiences based on marketing automation activities in the Salesforce Marketing Cloud.
The integration of Google Analytics 360 and Salesforce Marketing and Sales Clouds completely bolsters each platform's individual power.
If you are seeking more information on the benefits of this integration or any of the Google Marketing Platform products, please get in touch with one of our experts.
Internetrix are both a Google Analytics 360 Reseller and certified Salesforce Consulting Partner, so are perfectly suited to implement and manage your Salesforce and Google Marketing Platform integration.