App+Web properties are graduating from beta and are being renamed Google Analytics 4 (GA4). To find out more, head over to our blog post introducing GA4!
Google Analytics App + Web 360 is the new enterprise addition to the Google Marketing Platform and offers a different approach to analytics than your typical Google Analytics.
Google App + Web 360 allows you to combine data from multiple data sources in one location, including your websites and mobile apps.
Unifying these properties allows for more consolidated reporting and robust analysis across your platforms and devices.
Similar to Google Analytics, App + Web also offers a free version that anyone can use. We have provided a nice introduction to Google App + Web here.
For a more detailed introduction to Google's App + Web, head over to our blog.
| Feature | App + Web Free Version | App + Web 360 |
|---|---|---|
| Event Parameters |
25 per event 50 text parameters per property 50 numeric parameters per property |
100 per event 125 text parameters per property 125 numeric parameters per property |
| User properties |
25 registered per property | 100 registered per property |
| Conversions | 30 | 50 |
| Audiences | 100 | 400 |
| Analyses |
200 created per user per property 500 shared per property |
200 created per user per property 1000 shared per property |
| Analysis sampling limits | 10M events per query | 1B events per query |
| Data retention | Up to 14 months | Up to 50 months |
| BigQuery Export | Available | Available |
Internetrix are a Certified Google Marketing Platform partner, specialising in Google Analytics 360. Since partnering in 2007, we have been trusted by Google to resell and service Analytics 360, Tag Manager 360 and Data Studio.
Selecting an expert Google reseller gives you access to world-class support, training and product expertise so that you can get the most out of your investment.