Universities deal with complex, and extensive student journeys. Accurate mapping and visualisation of these end-to-end experiences can be extremely difficult for Marketing Teams to achieve.
Internetrix help to connect disparate data sources to provide an overarching view of student experiences. With connected and actionable insights, you can make informed decisions to improve user journeys, student lifetime value, marketing ROI and overall student engagement.
Connecting with students is the first challenge, but ensuring they follow-through on the application process is a whole different ball game. New University applicants have many educational opportunities at their fingertips so it's important to ensure their first digital enrolment experience is a good one.
If an application process is lengthy and tricky to navigate, the likelihood of conversion starts to diminish. Using a mix of traditional and experience analytics paired with UX research, we can help Universities optimise their enrolment funnel so that new applicants take part in a seamless enrolment experience.
Using smarter, targeted data-driven marketing, Internetrix can help you reach the best University candidates to meet your course quotas across different faculties.
Forecasting models can be applied to predict enrolment gaps and opportunities to fuel where and how marketing budget is spent. Once the gaps are identified, targeted marketing campaigns can be executed to attract the best students in the areas that matter most.
Following an audit of the University of Adelaide's Google Analytics setup, a revised implementation plan was designed and executed through Google Tag Manager. UOA received more accurate insights, training on the new configuration, and confidence in their data-driven decision making.
See success storyEvery business has access to an abundance of data. It's important to have the right action plan in place to make the most of the information at your fingertips.
It's not enough just to design a campaign and press 'GO'! With the correct strategy and data-driven thinking you can connect with the audiences that matter, create powerful customer experiences, and deliver meaningful campaigns that convert.
Dashboards make identifying insights and patterns a breeze. Solutions created with your metrics and your design so you can start tracking and optimising those all-important KPI's.