Map and optimise student journeys.

Universities deal with complex, and extensive student journeys. Accurate mapping and visualisation of these end-to-end experiences can be extremely difficult for Marketing Teams to achieve.

Internetrix help to connect disparate data sources to provide an overarching view of student experiences. With connected, actionable insights, you can make decisive, informed decisions to improve user journeys, student lifetime value, marketing ROI and overall student engagement.

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Create a seamless enrolment experience.

Connecting with students is the first challenge, but ensuring they follow-through on the application process is a whole different ball game. New University applicants naturally have so many education opportunities at their fingertips so it's important to ensure their first digital enrolment experience is a good one.

If an application process is lengthy and tricky to navigate, the likelihood of conversion starts to diminish. Using a mix of traditional and experience analytics paired with UX research, we can help Universities optimise their enrolment funnel so that new applicants take part in a seamless enrolment experience.

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Market smarter to meet recruitment quotas.

Using smarter, targeted data-driven marketing, Internetrix can help you reach the best University candidates to meet your course quotas across different faculties.

Forecasting models can be applied to predict enrolment gaps and opportunities to fuel where and how marketing budget is spent. Once the gaps are identified, targeted marketing campaigns can be executed to attract the best students in the areas that matter most.

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University of Adelaide

Following an audit of the University of Adelaide's Google Analytics setup, a revised implementation plan was designed and executed through Google Tag Manager. UOA received more accurate insights, training on the new configuration, and confidence in their data-driven decision making.

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How we innovate for Education.

  • Digital Analytics

    Data Strategy

    Data Strategy

    Digital Analytics

    Every business has access to an abundance of data. It's important to have the right action plan in place to make the most of the information at your fingertips.

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  • Digital Transformation

    Digital Marketing

    Digital Marketing

    Digital Transformation

    It's not enough just to design a campaign and press 'GO'! With the correct strategy and data-driven thinking you can connect with the audiences that matter, create powerful customer experiences, and deliver meaningful campaigns that convert.

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  • Data Science

    Data Visualisation

    Data Visualisation

    Data Science

    Dashboards make identifying insights and patterns a breeze. Solutions created with your metrics and your design so you can start tracking and optimising those all-important KPI's.

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