How to start showing your AMP pages in Google Carousel!

Posted 3 years ago by Vitalii Semenov

3 Minute(s) to read

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Ever since Google recommended creating Accelerated Mobile Pages (AMP) on websites, many webmasters have started adding these variants of their pages to get added benefits from following Google requirements and recommendations. Despite AMP not being a ranking factor, it does affect CTR, impressions, and UX; and all these factors have an impact on your website`s SEO.

While many know that the main aim of using AMP Pages is to provide quickly downloadable pages for mobile gadgets, few are aware that AMP pages may show in Google carousel in mobile search results, which for the time being is probably one of the most beneficial features of AMP pages.


According to Google Guides, if it is eligible, properly marked as structured data and especially if it is a rich card, you can show some of the content of your website as a carousel which is a list-like display, usually appearing on mobile gadgets. Google is constantly expanding the list of carousel supported content types and currently, it supports the following: Recipe, Film, Course, and Article.

In a previous blog post, we shed light on some interesting questions regarding structured data implementation using JavaScript. If the content you provide on your website is not in the supported list yet, don`t feel down, Google will probably support it soon. For AMP pages, to make our content visible in carousel we need to mark it up as structured data.

How to start showing your AMP pages in Google Carousel


Step 1. Ensure that your website has AMP pages. If not, you can create them by using this exhaustive manual.

Step 2. Define URL for each AMP page, using the domain of the main website or even subdomain. The URLs of AMP pages are visible in search results, so try to create easy-to-read URLs

Step 3. Post a link or reference to your AMP page by adding

<linkrel="amphtml" href="" />

on the non-AMP page. Don`t forget to show what is the non-amp canonical version. If your AMP page does not have a non-amp page version, it should specify itself as the canonical version, for example:

<link rel="canonical" href="" />

Step 4. Validate your AMP page by using this easy validation tool


Step 5. Mark up your AMP page with structured data. As we mentioned at the beginning of the post, if we want our content to appear in the carousel, we should apply structured data markup. The process is the following:

  • Define the data type the content on the page is related to. You can even choose more than one type. In our case we will look at: Recipe, Film, Course, Article, and Recipe
  • Create a block with the minimum or more properties of the structured data type you have chosen.

Here is an example



Step 6. Final step to create AMP pages is monitoring and analysing AMP page status. This is very easy if you set up your website in Google Search Console. The following link should help you.

Need help with your AMP Pages? Talk to us

Pick up the phone, Live Chat, or email us if you would like us to share our analytics and AMP Page skills, case studies, and knowledge to achieve your business goals and targets.

Internetrix combines digital consulting with winning website design, smart website development and strong digital analytics and digital marketing skills to drive revenue or cut costs for our clients. We deliver web-based consulting, development and performance projects to customers across the Asia Pacific ranging from small business sole traders to ASX listed businesses and all levels of Australian government.