Ride the Content Elevator - Create Pitch Perfect Website Content

Posted 3 years ago

4 Minute(s) to read

elevator pitch

The average time people spend reading an article is 37 seconds (NewsCred Insights)

Is your website content pitch ready?

The average time people spend reading an article is 37 seconds (NewsCred Insights)

37 seconds is also the time it takes to carry passengers from the fifth floor to the 89th floor of the Taipei 101 skyscraper — one of the top ten tallest buildings in the world.

On the ride, you may encounter The Classic Elevator Pitch scenario when you meet someone critical to your business in the elevator and need to convince them as clearly and briefly as possible of your business value.

Ride the Content Elevator

Let’s look at the same scenario for the value of your content.

To make best use of those 37 seconds to draw, catch and hold your reader’s attention takes skill, time, and focus. Are you serious about your Content? Or are you subconsciously saying to your reader take it or leave it because looking after content is low priority, time-consuming, or difficult? Why not consider some expert help to lighten the burden with a content audit to make your content a shining beacon of success?

Four Ways a Content Writing Service Can Boost Your Business

The Content Marketing Institute reported that 65 percent of content marketers say their biggest challenge is producing enough content to satisfy market demand.

So what can using a content writing service to boost your content output do for your business?

  1. Revitalise what you are saying about your company. A fresh take in a new way, gets your message across in novel ways to old and new audiences.
  2. Place your company higher in the public eye. Google rewards high quality, longer-form, relevant content. Your content writing services partner helps you fulfil those criteria and get on the high ranking trajectory that builds business momentum
  3. Guide your customers in the direction you want them to take. Helping your customer to take action, whether it is to buy, donate or download, is a skilful process that leads from first glimpse of your message right through to successful conversion.
  4. Present your company the way you want to be seen and heard with a unified, strong brand providing a clear invitation to join you and benefit from the relationship.

Discovering New Perspectives on your Content

Quantity and quality are needed for important reasons, however they make maximum impact as part of an overall content strategy.

According to the Content Marketing Institute, 93 percent of B2B organizations rely on content marketing for brand building and demand generation.

Take a step back and assess what is happening with your content - you can do this yourself or call in someone with a highly skilled, impartial view to do a content audit. Auditing means dusting off content that is outdated or past sell-by date; checking your writing is targeting the right goals and readers; and asking whether what is being said is engaging or just noise. Think about reformatting, repurposing, filling gaps, reorganising, editing, creating afresh, or deleting.


What an audit can do for you

A content audit, will assess problems with your website content. It will look into:

  1. Put Existing Work to a New Purpose
  1. Look for What’s Missing in Your Content
  1. Qualify how good your content is
  1. Assess your information structure

A content audit could give you answers how to:

  • fix content problems,

  • find a new purpose for your content,

  • fill in content gaps,

  • rank better quality content higher against the competition

  • fix confusing information structure.

You can choose either a high or low level audit:

  • High Level Audit - takes a sampling of website content

  • Low Level Audit - covers the full extent of your website content

Conclusion - Reaching the Top Floor with Your Content

Being serious about your content means knowing what you want to do with it and what you want to achieve.

According to Search Engine Journal, 70 – 80% of users ignore paid search, focusing solely on organic results.

Without the time, stamina, experience or skill to do it yourself, it makes sound business sense to get a skilled content professional to audit your current content state.

Drive revenue, boost audience figures, raise your profile. Get serious about your content - ask Internetrix for a web content audit.

Thank you for browsing this post, stay tuned for more from Internetrix. Pick up the phone, Live Chat, or email us if you would like us to share our content skills, case studies, and knowledge to achieve your business goals and targets.

Need help with your content? Talk to us

Internetrix combines digital consulting with winning website design, smart website development and strong digital analytics and digital marketing skills to drive revenue or cut costs for our clients. We deliver web-based consulting, development and performance projects to customers across the Asia Pacific ranging from small business sole traders to ASX listed businesses and all levels of Australian government.