Google Marketing Platform Pricing

Posted 44 days ago by Taner Oksuzsoy

4 Minute(s) to read

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The Google Marketing Platform (formerly known as the Google Analytics 360 Suite) is a set of enterprise products that makes marketing faster and smarter.

The Google Marketing Platform (GMP) revolves around Google Analytics 360 (GA360), which drives insights seamlessly to the partnering platforms that control digital advertising, website optimisation, dashboard reporting, among other things.

GMP Pricing

The cost of GMP products is not publicly available information and is based on: 

  • The location of where your company is operating
  • Expected monthly hit volume
  • Where you’ll be purchasing the products from (there are two options, directly from Google or via a Google Marketing Platform sales partner)
  • Whether or not your company will be using the entire suite or selecting specific products (GA360 is the most popular and arguably the most useful, especially since GTM360 is available at no extra cost with the purchase of GA360). 

Where can you access the GMP pricing?

In some countries, Google does not directly sell GMP products.

This is why Google started the Marketing Platform Partner program.

Certified companies and sales partners, like Internetrix, have been chosen to not only resell GMP products but engage with customers by providing support, service and training. 

We highly recommend purchasing GMP products through a certified partner as Google does not directly offer tailored training or support. 

If you would like to access GMP pricing information, please get in touch with our team.

Benefits of GMP

GMP is designed to be a unified solution for combining data and improving marketing across channels and devices. It's key benefits are:

  • Improved cross-device capabilities
  • Smarter campaigns powered by machine learning
  • Better ability to reach the right customer

Is it worth upgrading to GMP?

If your site is exceeding the 10 million hits per month limit, you will be receiving sampled data. This means that your data-driven decision making will not be supported by 100% accurate data. 

If your company has a high traffic website at the centre of a heavy personalised digital marketing ecosystem, you will definitely benefit from the Google Marketing Platform's enterprise features.

Frequently asked questions about the Google Marketing Platform

What is the Google Marketing Platform?

GMP is a suite of enterprise-level products and consists of:

What is the cost of GMP? 

GMP pricing is not publicly available and you will have to contact Google or a certified partner, like Internetrix. 

If you would like to better understand the costs of the Google Marketing Platform, please get in touch with our team.

It's important to note that costs vary based on:

  • The location of where your company is operating
  • Expected monthly hit volume
  • Where you’ll be purchasing the products from (there are two options, directly from Google or via a Google Marketing Platform sales partner)
  • Whether or not your company will be using the entire suite or selecting specific products (GA360 is the most popular and arguably the most useful, especially since GTM360 is available at no extra cost with the purchase of GA360). 

How do you purchase GMP?

Google does not directly sell the GMP suite or individual products in every country.

It is recommended that you purchase the suite or specific products through a certified partner, like Internetrix.

Certified partners are able to service, support, train and provide a better customer experience. 

Is the GMP worth the cost? 

If your site is receiving over 10 million hits, your team requires enterprise-level versions of the products for accurate execution of business strategies and your company can afford it then it definitely should be considered. 

Especially if your site is an eCommerce store with millions of dollars in sales per month. 

To Wrap Things Up

Internetrix is an award-winning Australian data and technology company that has been a Google Partner for over a decade!

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We hope you have found this blog helpful, and as always, if you have any questions about Google Marketing Platform or any products within the Google Marketing Platform, please get in touch to book a call with our Google experts.