Google Analytics All Traffic Sources Report basically provides you with an actionable summary of the three previous reports (Direct Traffic, Referring Sites and Search Engines). The best feature of this report is that it allows you to compare your traffic sources by ranking them on any of the familiar metrics. Although the default metric is Visits, clicking on each column will rank traffic on that metric (two clicks will reverse the order of the ranking).
The All Traffic Sources Report is valuable in that it provides insight on the main mediums reaching your website. Is a particular website more effective in referring visitors to your website than your offline marketing efforts (direct traffic)? The All Traffic Sources report essentially gives you a broad perspective of your