Google Analytics 4 Limits and Quotas
With the introduction of Google Analytics 4 (GA4), Google has released collection and configuration limits that apply to the new property. These limits are only relevant to this property and are on a per-property basis.
Keep in mind that GA4 will not log events and event parameters that exceed the Google Analytics limits.
Are you still using a Universal Property?
If you are still using the Universal Analytics property, either through Google Analytics or Google Analytics 360 and haven’t updated to GA4, then you can find the Universal Analytics limits and quotas here.
(We recommend creating a GA4 property alongside your existing Universal property in order to gain access to some of the new features available in GA4).
What are your Collection Limits?
|Logged Item||GA4 Limit||Can the item be deleted if you're close to the limit?|
|Distinctly named events||
500 per app instance
(Automatically collected events and events collected via enhanced measurements do not count)
|Length of the event name||40 characters||N/A|
|Length of event-parameter name||40 characters||N/A|
|Length of event-parameter value||100 characters||N/A|
|User properties||25 per property||No|
|Length of user-property names||24 characters||N/A|
|Length of user-property values||36 characters||N/A|
What are your Configuration Limits?
GA4 lets you track an almost infinite number of parameters with events but you will not be able to access all of them from the interface. You will need to pick your top 50 text parameters to map as custom dimensions in the reporting UI.
|Configured Item||GA4 Limit||Can the item be deleted if you're close to the limit?|
|Registered user properties||25||Yes|
|Registered text parameters||50||Yes|
|Registered numeric parameters||50||Yes|
|Registered custom conversion events||30||Yes|
|Data retention||Up to 14 months||N/A|
200 created per user
|Analysis of sampling limits||10M events per query||N/A|
Need to know more?
Check out these blogs to learn more about Google Analytics 4!
- Introducing Google Analytics 4
- Google Analytics 4 Setup Guide
- Getting To Know Google Analytic 4 Properties
To Wrap Things Up
Internetrix is an award-winning Australian data and technology company that has been a Google Partner for over a decade!
We hope you have found this blog helpful, and as always, if you have any questions about GA4 or any other products within the Google Marketing Platform, please get in touch to book a call with our Google experts.