Google Analytics 360 Pricing

Google Analytics 360 (GA360) is the enterprise-level version of Google Analytics core product.

GA360 provides powerful insights into user behaviour tracking and more granular data about your customer's acquisition journey.

GA360 Pricing 

The cost of GA360 is not publicly available information and is based on: 

  • The location of where your company is operating
  • Expected monthly hit volume
  • Where you’ll be purchasing the products from (there are two options, directly from Google or via a Google Marketing Platform sales partner)
  • Whether or not your company will be using the entire suite or selecting specific products (GA360 is the most popular and arguably the most useful, especially since GTM360 is available at no extra cost with the purchase of GA360). 

Where can you access the GA360 pricing?

In some countries, Google does not directly sell GA360.

This is why Google started the Marketing Platform Partner program.

Certified companies and sales partners, like Internetrix, have been chosen to not only resell GA360 but engage with customers by providing support, service and training. 

We highly recommend purchasing GA360 through a certified partner as Google does not directly offer tailored training or support. 

If you would like to access GA360 pricing information, please get in touch with our team.

Benefits of GA360

With an easy-to-use user interface and a list of powerful pack-a-punch features, GA360 is the perfect upgrade from the core Google Analytics platform. GA360 will give you:

  • Advanced integration with the other components of the Google Marketing Platform
  • Integration with tonnes of leading technologies, including the Salesforce Marketing Cloud and Sales Cloud
  • Enhanced data freshness offering available data within 15 minutes.
  • Data-driven attribution modelling that enables you to know the real credit for each marketing channel
  • Unsampled data
  • Less limitation for data collection as Google Analytics 360 all you to process up to one billion hits per month

Is it worth upgrading to GA360?

If your site is exceeding the 10 million hits per month limit, you will be receiving sampled data. This means that your data-driven decision making will not be supported by 100% accurate data. 

If your company has a high traffic website at the centre of a heavy personalised digital marketing ecosystem, you will definitely benefit from the Google Marketing Platform's enterprise features.

Frequently asked questions about GA360

What is GA360?

GA360 is the enterprise-level version of Google Analytics core product. With GA360, your business can access advanced tools including unsampled reports, BigQuery export, and data-driven attribution, in addition to all the standard Analytics features and reports.

What is the cost of GA360?

GA360 pricing is not publicly available and you will have to contact Google or a certified partner, like Internetrix. 

If you would like to better understand the costs of the Google Marketing Platform, please get in touch with our team.

It's important to note that costs vary based on:

  • The location of where your company is operating
  • Expected monthly hit volume
  • Where you’ll be purchasing the products from (there are two options, directly from Google or via a Google Marketing Platform sales partner)
  • Whether or not your company will be using the entire suite or selecting specific products (GA360 is the most popular and arguably the most useful, especially since GTM360 is available at no extra cost with the purchase of GA360). 

How do you purchase GA360? 

Google does not directly sell the GMP suite or individual products in every country.

It is recommended that you purchase the suite or specific products through a certified partner, like Internetrix.

Certified partners are able to service, support, train and provide a better customer experience. 

Is GA360 worth the cost? 

If your site is receiving over 10 million hits, your team requires enterprise-level versions of the products for accurate execution of business strategies and your company can afford it then it definitely should be considered. 

Especially if your site is an eCommerce store with millions of dollars in sales per month. 

To Wrap Things Up

Internetrix is an award-winning Australian data and technology company that has been a Google Partner for over a decade!

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We hope you have found this blog helpful, and as always, if you have any questions about GA360 or any other products within the Google Marketing Platform, please get in touch to book a call with our Google experts.