Search engine marketing has become popular as consumers turn to the internet for information. And for good reason, Google handles at least 2 trillion search terms every year. This presents a huge opportunity to bring searchers onto your site.
Search marketing is one of the most effective tactics for driving leads and sales. Not sold? According to Google, 80% of smartphone users turn to their phone or tablet at least once a day to search for information, ideas, or advice. (Source: http://bit.ly/2gDR3y4)
It is ultra important for you to be in the search results right at the moment consumer needs arise! Just as critical is delivering a relevant ad to their search query so you can heavily influence whether they even click.
Let’s do a quick check. Type into Google search topics for your business. Does your business appear? Are your competitors ranking higher than you? I hope you’re there. But if you’re not, you need to take steps to consider with your team how to get there.
Now you have some context into why search marketing is so important, get comfy because these 5 need to know facts will blow your mind:
Google’s Market share reached 92.82% in 2015 (source: http://bit.ly/2gwsa6H)
Google is the most used search engine in the world. There is no other advertising medium that offers the same potential reach as Google search. Not to mention the precise targeting you can set up within campaigns. Displaying ads for your business on this medium should be a priority.
More than 7 in 10 users browse the web on their phones or computers in an average day. (Source: http://bit.ly/2di3uO1)
Google did research on its users and found that more than 70% browse the web across different devices every day. That is a colossal number of searches which could be relevant search queries to your business. And you need to be in it to win it: not being there in the moment of consumer need, could mean missed opportunities for new business.
47% of smartphone users say they would ignore a brand that didn’t show up in search. (Source: http://bit.ly/2gDR3y4)
Thats a big stat! Almost half of Google’s mobile searches would ignore your brand if they couldn’t find you online. Remember 80% of smartphone users are searching once a day to meet needs. That opens up a lot of dangerous opportunity for competitors to swoop in on your customers.
1 in 3 smartphone users have purchased from a company or brand other than the one they intended to because of information provided in the moment they needed it. (Source: http://bit.ly/2gDR3y4)
This one follows on directly from the last stat. Providing relevant information on Google to users right when they need it can lead to you picking up purchases that you might never have received. And the very fact that you are not on Google can also result in you losing clients to competitors who are.
1 in 2 smartphone users have discovered and bought new brands when conducting a search. (Source: http://bit.ly/2gDR3y4)
Struggling to find new business? Google Adwords is the perfect medium to generate new leads while consumers are searching for products or services just like yours!
Want to find out how you can get started? Internetrix is a Google Partner agency, knows what works to get the business results you want, and can help your business with all your digital marketing needs.
Want to know more? I have linked to some great resources below for you to find out more about Google Adwords: