How To Add Your Business To Google Maps Australia in 2021

Google My Business (GMB) is a free tool that lets you manage how your business appears on Maps and Search in Australia and the rest of the world. It is a customisable experience, enabling you to add your business name, location, contact information and opening hours.

It is a great way to grow your digital presence by adding photos and enabling customers to leave reviews as well as becoming visible on Maps and Search. The tool also gives you access to performance metrics such as calls, messages, searches and interactions. It is an easy way to kick off an SEO strategy or improve an already existing plan. 

Our Complete Guide 

Step 1

An absolute necessity and the very first step is to create a Google account to have access to GMB, Maps and Search. This is essential to being able to set up, verify and use the account. 

Screenshot showing users how to create a Google account

Step 2

Once the Google account has been created, move on and click the ‘Add your business to Google’ link.

Screenshot showing users how to add their business to Google

Step 3

This is where your business' information can start to be entered. First up is the name.

For this guide, we’ll be using the example of the fictional pizza slice joint “Mama’s Boy”. Well, it’s not completely fictional, I tried to open a slice joint once. The name was meant to pay homage to my grandmother who taught me how to make dough. 

Screenshot showing users how to add a business name to Google My Business

Step 4

Choose a category that best represents your industry. It can be changed or have more categories added later.

Screenshot showing users how to choose a category that represents their business

Step 5

You have the option of adding a physical location that your customers can visit.
Since I’ll be selling fake pizza, that’s a definite yes.

Screenshot showing users how to add a location to a Google My Business account

Step 6

This is one is pretty essential, adding your address.
Funnily enough, the shopfront I was looking at was actually turned into a takeaway pizza restaurant. The universe is cruel. 

Screenshot showing users how to add an address to their business' location in Google My Business

Step 7

Pinpoint where on Google Maps the physical location is/would be located. This information will also appear in Google Search when your customers are searching for information.  

Screenshot showing users how to select the location of their business on Google Maps

Step 8

Choose whether or not you would serve your customers outside of its location - very much related to the restaurant example we're going through. 
I chose ‘No’. You’re probably thinking that’s crazy, what kind of pizza restaurant doesn’t deliver?! Mine doesn’t. Mama’s Boy was going to be an experience, both at the restaurant and in your mouth. Pizza that is never as good. Facts.

Screenshot showing users they have the option of adding the information that they serve customers outside of their selected location in Google My Business

Step 9

This is where you can put it in a phone number and website to build out your contact details. The phone number will appear on the business listing in Google Maps and Google Search. 
(04MAMASBOY is definitely someone’s phone number so please don’t call it trying to order a fictional fresh slice. Also, remember that we wouldn’t deliver so I’d laugh at you and hang up).

Screenshot showing users how to add their business phone number and website to their Google My Business listing.

Step 10

Opt-in or out of updates and recommendations provided by Google.

Screenshot showing users they have the option of getting regular updates and recommendations from Google for their Google My Business account

Step 11

Great success, you can now manage your listing and how it will appear on Google Maps and Google Search. Mama’s Boy is now one step closer to being less fictional.

Screenshot showing users that they have finished their listing and can now manage it within the Google My Business portal.

Step 12

Verification. Google needs verification for you to be able to fully manage your listing. They send it out by postcard. Interesting choice. Once the postcard is received, log back into GMB and verify. Once the account is verified it will appear on Google Maps as well as Google Search. 

Hot tip: Try not to edit the information that was entered during the setup process because another postcard will have to be sent in order to verify the new information. Postcards are delivered within five business days.

Screenshot showing users how to verify their Google My Business acount

Step 13

Add your opening and closing hours to let your customers know when you're open!

Screenshot showing users how to add opening hours to their Google My Business listing

Step 14

Choose whether or not customers can send messages to you through Maps or Search. 
This is a no for me. Mama’s Boy does not deliver, stop asking. 

Screenshot showing users that they have the option of accepting messages from customers through their Google My Business listing

Step 15

As I have entered that this is a restaurant, Google has given me the option of adding dining choices. This is especially relevant to how COVID-19 has affected how many people run their business.

I guess Mama’s Boy wouldn’t have made it through COVID-19 with how anti-delivery I am. Oh well, we had a good, fictional run.

Screenshot showing users that they have the option of displaying whether or not they provide delivery

Step 16

You're able to create a business description of up to 750 characters. Mama’s Boy sells pizza. 

Screenshot showing users how to add a description for customers to see through their Google My Business listing.


Step 17

Have photos business-related photos you'd like customers to see? This is a good place to show off your logo, cover photo, photos of the building and menu (if it’s a restaurant).

Screenshot showing users that they have the option of adding photos to their Google My Business listing.

You're Done! 

Once the account has been verified it is fully functional! Google has created a portal for you to be able to edit, post and check insights all within the platform. No need to mess around in another platform or tool. 

Screenshot of Google My Business dashboard


Whilst the process might have a few steps, Google makes creating and operating a GMB account quite easy and accessible. 

To Wrap Things Up

We hope you have found this blog helpful, and as always, if you need any assistance please get in touch to book a call with our expert Google Team.

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