How To Add Your Business To Google Maps Australia in 2021
Google My Business (GMB) is a free tool that lets you manage how your business appears on Maps and Search in Australia and the rest of the world. It is a customisable experience, enabling you to add your business name, location, contact information and opening hours.
It is a great way to grow your digital presence by adding photos and enabling customers to leave reviews as well as becoming visible on Maps and Search. The tool also gives you access to performance metrics such as calls, messages, searches and interactions. It is an easy way to kick off an SEO strategy or improve an already existing plan.
Our Complete Guide
An absolute necessity and the very first step is to create a Google account to have access to GMB, Maps and Search. This is essential to being able to set up, verify and use the account.
Once the Google account has been created, move on and click the ‘Add your business to Google’ link.
This is where your business' information can start to be entered. First up is the name.
For this guide, we’ll be using the example of the fictional pizza slice joint “Mama’s Boy”. Well, it’s not completely fictional, I tried to open a slice joint once. The name was meant to pay homage to my grandmother who taught me how to make dough.
Choose a category that best represents your industry. It can be changed or have more categories added later.
You have the option of adding a physical location that your customers can visit.
Since I’ll be selling fake pizza, that’s a definite yes.
This is one is pretty essential, adding your address.
Funnily enough, the shopfront I was looking at was actually turned into a takeaway pizza restaurant. The universe is cruel.
Pinpoint where on Google Maps the physical location is/would be located. This information will also appear in Google Search when your customers are searching for information.
Choose whether or not you would serve your customers outside of its location - very much related to the restaurant example we're going through.
I chose ‘No’. You’re probably thinking that’s crazy, what kind of pizza restaurant doesn’t deliver?! Mine doesn’t. Mama’s Boy was going to be an experience, both at the restaurant and in your mouth. Pizza that is never as good. Facts.
This is where you can put it in a phone number and website to build out your contact details. The phone number will appear on the business listing in Google Maps and Google Search.
(04MAMASBOY is definitely someone’s phone number so please don’t call it trying to order a fictional fresh slice. Also, remember that we wouldn’t deliver so I’d laugh at you and hang up).
Opt-in or out of updates and recommendations provided by Google.
Great success, you can now manage your listing and how it will appear on Google Maps and Google Search. Mama’s Boy is now one step closer to being less fictional.
Verification. Google needs verification for you to be able to fully manage your listing. They send it out by postcard. Interesting choice. Once the postcard is received, log back into GMB and verify. Once the account is verified it will appear on Google Maps as well as Google Search.
Hot tip: Try not to edit the information that was entered during the setup process because another postcard will have to be sent in order to verify the new information. Postcards are delivered within five business days.
Add your opening and closing hours to let your customers know when you're open!
Choose whether or not customers can send messages to you through Maps or Search.
This is a no for me. Mama’s Boy does not deliver, stop asking.
As I have entered that this is a restaurant, Google has given me the option of adding dining choices. This is especially relevant to how COVID-19 has affected how many people run their business.
I guess Mama’s Boy wouldn’t have made it through COVID-19 with how anti-delivery I am. Oh well, we had a good, fictional run.
You're able to create a business description of up to 750 characters. Mama’s Boy sells pizza.
Have photos business-related photos you'd like customers to see? This is a good place to show off your logo, cover photo, photos of the building and menu (if it’s a restaurant).
Once the account has been verified it is fully functional! Google has created a portal for you to be able to edit, post and check insights all within the platform. No need to mess around in another platform or tool.
Whilst the process might have a few steps, Google makes creating and operating a GMB account quite easy and accessible.