Google Tag Manager 360 Pricing

Google Tag Manager 360 (GTM360) is the enterprise-level of the Google Tag Manager (GTM) core product which offers more flexibility and scalable features.

GTM360 Pricing 

The cost of GTM360 is not publicly available information and is based on: 

  • The location of where your company is operating
  • Expected monthly hit volume
  • Where you’ll be purchasing the products from (there are two options, directly from Google or via a Google Marketing Platform sales partner)
  • Whether or not your company will be using the entire suite or selecting specific products (GA360 is the most popular and arguably the most useful, especially since GTM360 is available at no extra cost with the purchase of GA360).

Where can you access the GTM360 pricing?

In some countries, Google does not directly sell GTM360.

This is why Google started the Marketing Platform Partner program.

Certified companies and sales partners, like Internetrix, have been chosen to not only resell GTM360 but engage with customers by providing support, service and training. 

We highly recommend purchasing GTM360 through a certified partner as Google does not directly offer tailored training or support. 

If you would like to access GTM360 pricing information, please get in touch with our team.

Benefits of GTM360

There are three major upgrades when you go from GTM to GTM360. They are:

  • An improved limit of workspaces from concurrent tagging projects from three to an unlimited number
  • A workflow queue in which many users can make recommendations to be added or updated, an option that isn’t available in GTM. 
  • The GTM360 zoning feature. Zones give users access to publish certain types of tags in specific parts of your site. 

Is it worth upgrading to GTM360? 

As GTM360 is free with the purchase of a GA360 licence, the better question is: is it worth upgrading to GTM360? The cost of GA360 is worth the price tag if your company is dependent on accurate data collection for organisational insights.

GA360 and GTM360 go hand in hand, to be able to collect accurate and reliable data, a dedicated tagging strategy needs to be in place.  

Frequently asked questions about GTM360

What is GTM360?

GTM360 is the enterprise-level version of Google Tag Manager. With GTM360, your business can engage in an advanced tagging strategy as GTM gives you the ability to add and update your own tags for conversion tracking, site analytics and remarketing.

What is the cost of GTM360?

GTM360 pricing is not publicly available and you will have to contact Google or a certified partner, like Internetrix. 

If you would like to better understand the costs of the Google Marketing Platform, please get in touch with our team.

It's important to note that costs vary based on:

  • The location of where your company is operating
  • Expected monthly hit volume
  • Where you’ll be purchasing the products from (there are two options, directly from Google or via a Google Marketing Platform sales partner)
  • Whether or not your company will be using the entire suite or selecting specific products (GA360 is the most popular and arguably the most useful, especially since GTM360 is available at no extra cost with the purchase of GA360). 

How do you purchase GTM360? 

Google does not directly sell the GMP suite or individual products in every country.

It is recommended that you purchase the suite or specific products through a certified partner, like Internetrix.

Certified partners are able to service, support, train and provide a better customer experience. 

Is GTM360 worth the cost? 

If your site is receiving over 10 million hits, your team requires enterprise-level versions of the products for accurate execution of business strategies and your company can afford it then it definitely should be considered. 

Especially if your site is an eCommerce store with millions of dollars in sales per month. 

To Wrap Things Up

Internetrix is an award-winning Australian data and technology company that has been a Google Partner for over a decade!

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We hope you have found this blog helpful, and as always, if you have any questions about GTM360 or any other products within the Google Marketing Platform, please get in touch to book a call with our Google experts.