Category: Digital Marketing

  • Why Your Business NEEDS a Performance Dashboard (Updated 2020)

    I originally wrote this blog in December 2019 to help explain to businesses the huge benefits of tracking and visualising business performance data.

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  • Google Tag Manager 360 vs. Google Tag Manager Free - What's the difference?

    If you're reading this you will probably already know the value of Google Tag Manager (GTM).

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  • NEW Google Lead Form Extensions - Get more conversions for your business

    Google is constantly coming up with new ways for businesses to boost their online visibility and high quality traffic from the search platform.

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  • Google Ads vs AdWords Express - Considerations and tips for working with these tools.

    In today's business landscape, offline advertising is not sufficient to remain competitive.

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  • A Step-by-Step Guide for Securing a NFP Google Grants Account

    What is Google Grants and what are the benefits? For those who don't know, Google Grants is a scheme which enables Not-for-profit organisations to advertise free on the Google Search platform....

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  • Why Small Businesses NEED To Be Thinking More About DATA!

    If you're reading this, you're probably a small business owner.

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  • How your website is your best employee!

    Estimate read time: 3m 48s. All great bosses understand that their employees are the cogs to their business and are key contributors to business success or failure.

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  • 3 Simple Steps to Increase Your CRO (and Your Revenue) in 2019

    Estimated reading time: 4 min, 38 sec. The average conversion rate for a landing page is only 2. 35%. However, the best pages are converting at over 10%.

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  • Generating Forecasts for eCommerce Sales Transactions - Using data science to add value to your digi

    Estimated read time: 4 min, 58 secs Collecting historical analytics data can provide extremely valuable insights into how your business has been performing.

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  • Mobile vs. Desktop Mindsets - improving user experiences through customised content.

    In today’s world, the way users are using devices is constantly changing.

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