Category: Digital Marketing
Why Your Business NEEDS a Performance Dashboard (Updated 2020)
I originally wrote this blog in December 2019 to help explain to businesses the huge benefits of tracking and visualising business performance data.Continue Reading
Google Tag Manager 360 vs. Google Tag Manager Free - What's the difference?
If you're reading this you will probably already know the value of Google Tag Manager (GTM).Continue Reading
NEW Google Lead Form Extensions - Get more conversions for your business
Google is constantly coming up with new ways for businesses to boost their online visibility and high quality traffic from the search platform.Continue Reading
Google Ads vs AdWords Express - Considerations and tips for working with these tools.
In today's business landscape, offline advertising is not sufficient to remain competitive.Continue Reading
A Step-by-Step Guide for Securing a NFP Google Grants Account
What is Google Grants and what are the benefits? For those who don't know, Google Grants is a scheme which enables Not-for-profit organisations to advertise free on the Google Search platform....Continue Reading
Why Small Businesses NEED To Be Thinking More About DATA!
If you're reading this, you're probably a small business owner.Continue Reading
How your website is your best employee!
Estimate read time: 3m 48s. All great bosses understand that their employees are the cogs to their business and are key contributors to business success or failure.Continue Reading
3 Simple Steps to Increase Your CRO (and Your Revenue) in 2019
Estimated reading time: 4 min, 38 sec. The average conversion rate for a landing page is only 2. 35%. However, the best pages are converting at over 10%.Continue Reading
Generating Forecasts for eCommerce Sales Transactions - Using data science to add value to your digi
Estimated read time: 4 min, 58 secs Collecting historical analytics data can provide extremely valuable insights into how your business has been performing.Continue Reading
Mobile vs. Desktop Mindsets - improving user experiences through customised content.
In today’s world, the way users are using devices is constantly changing.Continue Reading