Conversion Rate Optimisation is undoubtedly one of the most important metrics among your website KPI's. Essentially, Conversion Rate Optimisation refers to the strategic practise of increasing the percentage of website...
From time to time I visit the Microsoft website (www.microsoft.com if you didn't know :) ), I also have a habit of using this website (and some others) to check...
Marketers often ask how they can evaluate the effect of a new campaign or product on the retention of their customers.
Social Media is ubiquitous and most brands understand the importance of having an active social media presence due to this.
Have you ever heard the quote "if you don't measure, you cannot improve"? This is something that our team here at Internetrix swears by. After all, measurement is critical to success.
Wollongong Company Celebrates 10 Year Milestone at the Forefront of Analytics as a Google Analytics Certified Partner (GACP)
Can you imagine what would happen if Google allowed the sending of Personally Identifiable Information (PII) to Google Analytics? The demand from marketing people to personalise online experience is huge...
In my previous article (What's your cookie-size - are you on the safe side?), I demonstrated the situation when a third-party marketing script could damage your business: may prevent your...
I bet you have heard about Big Data. We have entered a new age in which more and more companies are adopting data and seeing the value and importance of...
Tracking multiple websites with Google Analytics is easy. Just add the same tracking code snippet to your websites' pages (or use GTM) and you can see data for two websites...
