Digital analytics has become a core integration for any business wanting to be successful online. The digital analytics market was essentially kick-started in 1993, with the launch of the first...
As May was drawing to an end in 2018, the European Union (EU) completed the implementation of a new digital regulation, the General Data Protection Regulation (GDPR), that would not...
In a physical store, it is quite easy to gauge what your customers might be thinking and feeling by reading their physical indicators, such as their body language, facial expressions,...
How do people find my website? - This question has been asked for arguably as long as the the internet itself has existed.
From July 2018 Google Chrome browser will mark all HTTP sites as 'not secure'. This is a huge milestone which will influence user behaviour for every page on the Internet.
More and more websites and apps are beginning to use HTTPS to protect data communication between servers and users.
The best marketing strategy is to maintain customers who are profitable and remain loyal for a Lifetime.
Would you like to know the value of each of your customers?
The estimation of Customer Lifetime Value (LTV) is one of the cornerstones of marketing. LTV reveals the long-term relationship between a company and the value of a customer over time.
Cohort analysis is another method that can be used to test the effectiveness of a marketing strategy for a particular target segment related to marketing costs and Customer Lifetime Value.
