Category: Digital Analytics

  • A Guide to Setting up New Google Analytics Web + App Property

    If you’re looking for a nice introduction to the Google Analytics App + Web Property, please check out our blog which breaks down all of the features and limitations.

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  • An Introduction to the Google Analytics App + Web Property

    Google Analytics is the most common choice for businesses looking to track their app and website engagement.

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  • Google Tag Manager 360 vs. Google Tag Manager Free - What's the difference?

    If you're reading this you will probably already know the value of Google Tag Manager (GTM).

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  • Mobile App Exceptions Tracking and Alerts in Google Analytics or Google Marketing Platform

    When it comes to mobile apps, retention is a "big deal". It is the most important metric of mobile apps nowadays.

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  • Google Analytics Include Filter Limitations Workaround - Using Custom Fields

    Estimated Read Time: 7m 25s The Google Analytics Include filter is a powerful tool that allows you to limit data in your Google Analytics View based on the subdirectory, hostname,...

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  • Google Analytics - Exploring Custom Metrics & Custom Dimensions

    Google Analytics works well and provides actionable insights for most businesses. It collects dimensions and metrics and displays those which are relevant for most businesses.

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  • 6 Trends That Will Drive Digital Transformation for Businesses in 2020

    We saw a lot of digital progression in the year 2019 – and all the years leading up to it in this decade.

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  • Why Your Business NEEDS a Performance Dashboard in 2020

    In this day and age where everything revolves around technology and data, performance dashboards are a crucial part of business.

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  • Google Tag Manager limits

    Following my post Google Analytics Limits and Quotas I have received several questions about Google Tag Manager (GTM) and its limits.

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  • Internetrix Head of Data Science Dean Marchiori ranked 8th among Australia's Top 25 Analytics Leader

    Internetrix's very own Head of Data Science, Dean Marchiori, has been ranked among Australia'a Top 25 Leaders in Digital Analytics at the Institute of Analytics Professionals of Australia (IAPA) Awards.

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