18 March 2019

Data Lake vs Data Warehouse: What's the Difference?

If you have chosen to click on this blog I bet you have heard the term 'BigData'.

1 February 2019

3 Simple Steps to Increase Your CRO (and Your Revenue) in 2019

Estimated reading time: 4 min, 38 sec.

10 January 2019

Mobile vs. Desktop Mindsets - improving user experiences through customised content.

by Tim Lillyman and Ori Reshef, Clicktale

In today’s world, the way users are using devices is constantly changing. Mobile usage is on the rise as more and more digital users move their usage time away from...

6 August 2018

Data Driven Attribution Modelling - Taking Marketing Attribution to the Next Level

As a customer, how many purchases have you made after only one interaction with a business and it's product? I'm guessing the number is somewhere close to zero. 

30 July 2018

Google Analytics (Analytics 360) Billable Hits

Google Analytics is a fantastic product and you can't beat the price which is FREE.

17 July 2018

Experience Analytics and how it is changing the convert-sation

Digital analytics has become a core integration for any business wanting to be successful online. The digital analytics market was essentially kick-started in 1993, with the launch of the first...