Category: Digital Analytics

  • Google Tag Manager 360 vs. Google Tag Manager Free - What's the difference?

    If you're reading this you will probably already know the value of Google Tag Manager (GTM).

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  • Mobile App Exceptions Tracking and Alerts in Google Analytics or Google Marketing Platform

    When it comes to mobile apps, retention is a "big deal". It is the most important metric of mobile apps nowadays.

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  • Google Analytics Include Filter Limitations Workaround - Using Custom Fields

    Estimated Read Time: 7m 25s The Google Analytics Include filter is a powerful tool that allows you to limit data in your Google Analytics View based on the subdirectory, hostname,...

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  • Google Analytics - Exploring Custom Metrics & Custom Dimensions

    Google Analytics works well and provides actionable insights for most businesses. It collects dimensions and metrics and displays those which are relevant for most businesses.

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  • 6 Trends That Will Drive Digital Transformation for Businesses in 2020

    We saw a lot of digital progression in the year 2019 – and all the years leading up to it in this decade.

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  • Why Your Business NEEDS a Performance Dashboard in 2020

    In this day and age where everything revolves around technology and data, performance dashboards are a crucial part of business.

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  • Google Tag Manager limits

    Google Tag Manager: What You Should Know About Its Limits in 2019 Following my post Google Analytics Limits and Quotas I have received several questions about Google Tag Manager (GTM) and...

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  • Internetrix Head of Data Science Dean Marchiori ranked 8th among Australia's Top 25 Analytics Leader

    Internetrix's very own Head of Data Science, Dean Marchiori, has been ranked among Australia'a Top 25 Leaders in Digital Analytics at the Institute of Analytics Professionals of Australia (IAPA) Awards.

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  • Two Giants Join Forces: Clicktale and ContentSquare combine to create the new undisputed leader in E

    Some big news hit the press early last week when our friends over at Clicktale announced that they were joining forces with another leading experience analytics platform, ContentSquare.

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  • Why Small Businesses NEED To Be Thinking More About DATA!

    If you're reading this, you're probably a small business owner.

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