Category: Data Science

  • What is Data Build Tool? (DBT)

    Data Build Tool (dbt) is an open-source data engineering tool developed and released by Fishtown Analytics to help analysts with the T step in the extract, load, transform (ELT).

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  • Firefox's Total Cookie Protection

    C is for CookieFirefox has recently announced an exciting new update to their strict Enhanced Tracking Protection (ETP) settings.

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  • What is Snowplow?

    Released in 2012, Snowplow launched as an open-source project designed to free data professionals from the limitations of traditional analytics solutions, which act as ‘black-box’ offerings with little transparency or…

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  • Why Your Business NEEDS a Performance Dashboard (Updated 2020)

    I originally wrote this blog in December 2019 to help explain to businesses the huge benefits of tracking and visualising business performance data.

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  • Google Analytics - Exploring Custom Metrics & Custom Dimensions

    Google Analytics works well and provides actionable insights for most businesses. It collects dimensions and metrics and displays those which are relevant for most businesses.

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  • 6 Trends That Will Drive Digital Transformation for Businesses in 2020

    We saw a lot of digital progression in the year 2019 – and all the years leading up to it in this decade.

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  • TV Attribution: Measure the impact of TV advertising on your web traffic

    Companies advertising their products and services on television ask two burning questions: Firstly, do TV advertisements drive web traffic and sales? Secondly, if they do, how do they achieve this?…

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  • Internetrix Head of Data Science Dean Marchiori ranked 8th among Australia's Top 25 Analytics Leader

    Internetrix's very own Head of Data Science, Dean Marchiori, has been ranked among Australia'a Top 25 Leaders in Digital Analytics at the Institute of Analytics Professionals of Australia (IAPA) Awards.

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  • Marketing Attribution Models Explained!

    Imagine this scenario: A customer wants to buy some swimwear on your website.

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  • Why Small Businesses NEED To Be Thinking More About DATA!

    If you're reading this, you're probably a small business owner.

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