Category: Data Science

  • Google Analytics - Exploring Custom Metrics & Custom Dimensions

    Google Analytics works well and provides actionable insights for most businesses. It collects dimensions and metrics and displays those which are relevant for most businesses.

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  • 6 Trends That Will Drive Digital Transformation for Businesses in 2020

    We saw a lot of digital progression in the year 2019 – and all the years leading up to it in this decade.

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  • Why Your Business NEEDS a Performance Dashboard in 2020

    In this day and age where everything revolves around technology and data, performance dashboards are a crucial part of business.

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  • Internetrix Head of Data Science Dean Marchiori ranked 8th among Australia's Top 25 Analytics Leader

    Internetrix's very own Head of Data Science, Dean Marchiori, has been ranked among Australia'a Top 25 Leaders in Digital Analytics at the Institute of Analytics Professionals of Australia (IAPA) Awards.

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  • Why Small Businesses NEED To Be Thinking More About DATA!

    If you're reading this, you're probably a small business owner.

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  • Data Lake vs Data Warehouse: What's the Difference?

    If you have chosen to click on this blog I bet you have heard the term 'BigData'.

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  • Generating Forecasts for eCommerce Sales Transactions - Using data science to add value to your digi

    Estimated read time: 4 min, 58 secs Collecting historical analytics data can provide extremely valuable insights into how your business has been performing.

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  • 7 ways to use statistical modelling in digital marketing

    The usage of statistical modelling has increased dramatically in digital marketing over the last few decades.

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