Archive: 29 Mar 2018, 12:00 am

  • A step by step guide to calculate your customers’ lifetime value using clustering

    The best marketing strategy is to maintain customers who are profitable and remain loyal for a Lifetime.

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  • A practical guide for using Google Analytics to calculate User Lifetime Value

    Would you like to know the value of each of your customers? Would you like to know how much you should spend for each of your customers and what is...

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  • Retain your app users by focusing on their Lifetime Value

    The estimation of Customer Lifetime Value (LTV) is one of the cornerstones of marketing.

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  • How to use Cohort Analysis to measure Customer Lifetime value

    Cohort analysis is another method that can be used to test the effectiveness of a marketing strategy for a particular target segment related to marketing costs and Customer Lifetime Value.

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