9 January 2018

Not Content With Your Content? 6 Ideas To Fix It

by Robert Strauss

“If you always do what you’ve always done, you’ll always get what you’ve always got.”Henry Ford et al.

18 December 2017

How to base your customer segmentation strategy on customer lifetime value

Marketers often ask how they can evaluate the effect of a new campaign or product on the retention of their customers.

14 December 2017

Measuring The Impact Of Your Social Media Channels: A How To Guide

Social Media is ubiquitous and most brands understand the importance of having an active social media presence due to this.

20 November 2017

The metrics that Google Analytics and Google AdWords can't measure alone

Have you ever heard the quote "if you don't measure, you cannot improve"? This is something that our team here at Internetrix swears by. After all, measurement is critical to success.

24 October 2017

Five beautiful and accessible websites for design inspiration

To put it simply, website accessibility is about making sure everyone can use your website, including people with disabilities like vision impairment and mobility limitations.

19 September 2017

Media Release: Wollongong Company Celebrates 10 Year Milestone as a Google Analytics Certified Partner (GACP)

Wollongong Company Celebrates 10 Year Milestone at the Forefront of Analytics as a Google Analytics Certified Partner (GACP)

18 September 2017

Google Analytics PII - safe-guarding emails

Can you imagine what would happen if Google allowed the sending of Personally Identifiable Information (PII) to Google Analytics? The demand from marketing people to personalise online experience is huge...

18 September 2017

7 ways to use statistical modelling in digital marketing

The usage of statistical modelling has increased dramatically in digital marketing over the last few decades.

5 September 2017

A Guide To Tracking Cookie Size In Google Analytics

In my previous article (What's your cookie-size - are you on the safe side?), I demonstrated the situation when a third-party marketing script could damage your business: may prevent your...

22 August 2017

The Excel reporting era is coming to an end. Is your business ready for the next challenge?

I bet you have heard about Big Data. We have entered a new age in which more and more companies are adopting data and seeing the value and importance of...