5 March 2018

Improving The Conversion Rate of Your eCommerce Website - A Checklist

Conversion Rate Optimisation is undoubtedly one of the most important metrics among your website KPI's. Essentially, Conversion Rate Optimisation refers to the strategic practise of increasing the percentage of website...

1 March 2018

5 new or forgotten JavaScript tricks you want to know

JavaScript is a forgiving language, ideal for eager new developers to monkey around with. Most people would be forgiven for thinking that it has never been updated... but they'd be wrong! Here's five productivity boosters (or language refreshers) for earning your bananas.

22 February 2018

Why your server can't live forever: 4 crucial reasons to upgrade

You've endured a big but successful project to get your website up and running and it's been happily doing it's thing for a few years now.

30 January 2018

Ramblings about password security and how you can better secure your data

There was a time when a password was the gatekeeper to your security. Nowadays the humble password is being sneered at. There are new alternatives, but what risks to they pose? And is there already a better way?

24 January 2018

What's your cookie size - are you on the safe-side?

From time to time I visit the Microsoft website (www.microsoft.com if you didn't know :) ), I also have a habit of using this website (and some others) to check...

19 January 2018

10 SASS (SCSS) mixins you will use every day

SASS is claimed to be “the most mature, stable, and powerful professional grade CSS extension language in the world” (Sass 2018).

10 January 2018

Live Chat Verse Chatbots: A Beginners Guide

There’s been a lot of discussion within the web world, surrounding the use of ‘live chat’ and ‘chatbot's’ as alternative platforms for providing customer service.

9 January 2018

Not Content With Your Content? 6 Ideas To Fix It

by Robert Strauss

“If you always do what you’ve always done, you’ll always get what you’ve always got.”Henry Ford et al.

18 December 2017

How to base your customer segmentation strategy on customer lifetime value

Marketers often ask how they can evaluate the effect of a new campaign or product on the retention of their customers.

14 December 2017

Measuring The Impact Of Your Social Media Channels: A How To Guide

Social Media is ubiquitous and most brands understand the importance of having an active social media presence due to this.