29 March 2018

How to use Cohort Analysis to measure Customer Lifetime value

Cohort analysis is another method that can be used to test the effectiveness of a marketing strategy for a particular target segment related to marketing costs and Customer Lifetime Value.

23 March 2018

How do I take the Lifetime Value of customers into account, in Attribution Modelling?

Attribution modelling is a must-have technique for marketers, as it enables them to determine the contribution of their marketing channels in their sales.

5 March 2018

Improving The Conversion Rate of Your eCommerce Website - A Checklist

Conversion Rate Optimisation is undoubtedly one of the most important metrics among your website KPI's. Essentially, Conversion Rate Optimisation refers to the strategic practise of increasing the percentage of website...

1 March 2018

5 new or forgotten JavaScript tricks you want to know

JavaScript is a forgiving language, ideal for eager new developers to monkey around with. Most people would be forgiven for thinking that it has never been updated... but they'd be wrong! Here's five productivity boosters (or language refreshers) for earning your bananas.

22 February 2018

Why your server can't live forever: 4 crucial reasons to upgrade

You've endured a big but successful project to get your website up and running and it's been happily doing it's thing for a few years now.

30 January 2018

Ramblings about password security and how you can better secure your data

There was a time when a password was the gatekeeper to your security. Nowadays the humble password is being sneered at. There are new alternatives, but what risks to they pose? And is there already a better way?

24 January 2018

What's your cookie size - are you on the safe-side?

From time to time I visit the Microsoft website (www.microsoft.com if you didn't know :) ), I also have a habit of using this website (and some others) to check...

19 January 2018

10 SASS (SCSS) mixins you will use every day

SASS is claimed to be “the most mature, stable, and powerful professional grade CSS extension language in the world” (Sass 2018).

10 January 2018

Live Chat Verse Chatbots: A Beginners Guide

There’s been a lot of discussion within the web world, surrounding the use of ‘live chat’ and ‘chatbot's’ as alternative platforms for providing customer service.