5 July 2018

A new way to truly understand your customers - Psychological Analytics

In a physical store, it is quite easy to gauge what your customers might be thinking and feeling by reading their physical indicators, such as their body language, facial expressions,...

27 June 2018

The incredible secret to building forms in ReactJS

I've tried to follow the React way of building forms and it is a baffling, complex exercise.

4 June 2018

Direct Traffic in Google Analytics - a detailed explanation

How do people find my website? - This question has been asked for arguably as long as the the internet itself has existed.

28 May 2018

How to Use a Youtube Video as Your Webpage Background

Remember the hassles over the past few years when it came to embedding video? Well, times have changed:  HTML5 has made embedding video inside a web page really easy now.

17 May 2018

Celebrating Accessibility & Introducing WCAG 2.1

In celebration of Global Accessibility Awareness Day I thought it would be the perfect time to highlight the recent updates to the Web Content Accessibility Guidelines (WCAG) from the latest...

30 April 2018

Google is forcing the web to be secure.

From July 2018 Google Chrome browser will mark all HTTP sites as 'not secure'. This is a huge milestone which will influence user behaviour for every page on the Internet.

26 April 2018

How to Debug iOS / Andriod App's HTTPS Traffic

More and more websites and apps are beginning to use HTTPS to protect data communication between servers and users.

29 March 2018

A step by step guide to calculate your customers’ lifetime value using clustering

The best marketing strategy is to maintain customers who are profitable and remain loyal for a Lifetime.

29 March 2018

A practical guide for using Google Analytics to calculate User Lifetime Value

Would you like to know the value of each of your customers?

29 March 2018

Retain your app users by focusing on their Lifetime Value

The estimation of Customer Lifetime Value (LTV) is one of the cornerstones of marketing. LTV reveals the long-term relationship between a company and the value of a customer over time.