6 Ways to Maximise your EOFY Digital Budget
As the Financial Year quickly draws upon us, now is a better time than ever to start thinking about how to get the most out of your remaining departmental budget.
With the business landscape shifting even more towards digital during COVID, now is the perfect time to take a step back, review your digital assets and strategy, and identify potential opportunities for further improvement.
To help get the ideas flowing, here are our top 6 ways we think you can the most out of your digital budget before the end of the Financial Year.
1. Future-proof your next financial year with ongoing support
If you think your business will need any type of support with your digital in the future but don’t have specific requirements right now, you could look at pre-paying for an ongoing support arrangement or retainer.
This will give you peace of mind that your business already has expert support on-call whenever you need it next financial year.
At Internetrix, our arrangements of this style are called "Support Packs" which are essentially a pre-paid allocation of budget that our clients can use whenever they need digital support. These Packs help to provide our clients with fluent, responsive support over a long period of time.
By allocating an initial budget of hours and investment upfront, you have our experts on call and do not have to go through a full sales cycle whenever you need work done.
Benefits of an Internetrix support pack:
- Prepaid budget of support hours
- Access to all services via a fixed rate
- Dedicated Project Manager
- Fortnightly work-in-progress meetings or "check-ins"
- Collaborative online trackers for work requests, ideas, and completed tasks
If you know you have an upcoming project, will require scheduled maintenance or like being prepared for a rainy day, a support pack is for you!
2. Ensure all audiences can use your website through an accessibility check
Web accessibility is a growing trend in the digital world.
Not all user groups use websites in the same way, and hence, web accessibility seeks to ensure all users can access, perceive, and use websites and digital platforms with a specific focus on users with disabilities.
Accessible websites have major benefits for businesses including improved user experiences, SEO, and brand awareness.
An accessibility audit generally includes testing the following website elements:
- Written Content - Investigating the way that content, including text, links, images, tables, graphs, forms, and multimedia, is structured, designed, and implemented.
- Front-End Code - Investigating front-end code to identify issues and inconsistencies that cause difficulty for those using screen-readers and assistive technologies.
- User Interface - Investigating the quality of interaction, ease of use, visual and graphic representation, reactivity, and interactivity in response to user's input.
- Assistive Technology Compatibility - Implementation and testing of multiple assistive technologies to uncover front-end and content issues.
- User Experience - User experience audits are optional but are recommended for the best Web Accessibility Audit results. User Experience Audits involve user interviews or focus groups to investigate real-world user perceptions and platform interactions.
As web accessibility becomes more important in the digital world, an accessibility audit can really help your business get ahead of competitors going into the next Financial Year.
See how we helped Study Melbourne do exactly that, here!
3. Identify foundational issues affecting organic search performance
Search Engine Optimisation (SEO) involves running a concerted campaign to lift your page rank results iin search engines like Google, Bing, or Yahoo.
An SEO audit can identify foundational content and technical issues affecting organic search performance.
With Google’s Page Experience update in full effect in 2021, now is the best time to audit your current website, create and implement an effective SEO strategy.
An SEO audit will reveal the following issues affecting your site:
- Technical SEO issues
- Website structure issues
- On-page SEO issues
- Potential off-site problems
- User experience issues
- Content gaps and opportunities
- Competitive marketplace insights
Benefits of SEO:
- Targets quality traffic
- Leads to a better user experience
- Is cheaper than paid media
- Helps brand awareness
- Ensures your site is mobile-friendly
- Can be used as a long-term marketing strategy
No site is perfect and there is always room for improvement. An SEO strategy is a long-term solution and does require time and effort to be effective.
4. Make data-driven decisions quicker with an analytics insights report
Digital analytics can really help your business to understand how your customers are using your digital platforms.
Although super useful, analytics can be confusing, so investing in an expert analysing your data and providing insights and recommendations going into the next Financial Year.
Depending on your goals, an Analytics report can help you set up and undergo the following:
- Ad-hoc Analysis - Have a new problem or question that you're looking to solve? Complete an entirely new analysis piece to find the insights you're looking for.
- Marketing / Sales Funnel Analysis - Want to dig deeper into your customer journeys and what stages users are going through on their road to conversion? A detailed funnel analysis can help you market smarter and boost conversions. Identify the best pathways for conversion and promote these stages to aid your users' buying journey.
- UX Analysis - Want to understand each and every element that is disrupting your user's experience? Uncovers issues of usability and accessibility, such as broken links or misleading form fields, to improve how your users interact with your platforms.
An analytics report will help you navigate through your data and uncover the insights that will answer your burning questions.
Discover how Internetrix's analytics reports and recommendations transformed Webjet's business decision-making.
5. Unlock quick access to company metrics with a dashboard
A data dashboard is an information management tool that visually tracks, analyses, and displays key performance indicators (KPI), metrics, and key data points to monitor the health of a business, department, or specific processes.
Dashboards can be out-of-the-box templates with pre-set metrics or something completely custom. Regardless, dashboards are a great way to improve the visibility your teams have on how your business is performing as a whole or in a specific area.
Benefits of a dashboard:
- Access relevant insights quicker and improve overall responsiveness
- Easily visualise and discover patterns in Big Data or complex data sets
- Seamlessly integrate data from all systems and disparate data sources
- Help business siloes easily work together
- Keep your data sets safe, secure, and scalable
- Showcase employee KPI performance to drive staff motivation
Data visualisations save your team valuable time by projecting the data points you care about in a way that is easy to understand.
Find out how Experience Co. unlocked operational-changing insights with a dashboard!
6. Ensure your digital marketing campaigns are built to convert
Digital marketing encompasses all marketing efforts that use a digital device and or the internet. It involves leveraging search engines, social media, email, and other websites to connect with current and prospective customers.
It's safe to assume that your business is currently running one or several campaigns across digital channels. It could be search engine marketing, social media advertising, and or email direct marketing.
But how are your digital marketing campaigns currently performing? A review of your efforts can significantly benefit your current and future campaigns.
Benefits of digital marketing analysis:
- Understanding what elements of the campaign worked well/ not so well
- Learning how the target audience responded to the campaign
- Reviewing the ultimate effectiveness of the campaign versus objectives
- Being able to properly discuss the campaign with key stakeholders
- Valuable learnings for future campaigns
What does a digital marketing review involve?
- An initial review of your marketing strategy
- A review of your campaigns objectives and KPIs
- A breakdown of your campaign results by channel
- Key campaign analysis insights
- Recommendations for next steps and future strategies
A digital marketing review is a great way to make sure your campaigns are built to convert leading into the new Financial Year.
Read Scotwork's review of how Internetrix continuously reviews, makes recommendations, and optimises their digital marketing campaigns.
To Wrap Things Up
Don't waste your remaining budget for the sake of making sure it's all gone before the EOFY.
Ensure you get the most out of your digital budget by investing in improving your business' current or future needs.
Whether it's a quick audit to figure out where you can improve, readying yourself for the future with a support pack, or investing in a long-term solution, like an SEO strategy - be proactive as we move into FY 21/22.
Internetrix can support you with all of the services discussed above, so if you'd like to know more, please contact Internetrix today.