The Blog

  • What Sets Google Analytics 4 Properties Apart?

    Google Analytics 4 moves away from the previous ‘Universal Analytic properties’ and moves towards, what is simply known as, ‘Google Analytics 4 properties’.

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  • Google Analytics 4 Property Setup Guide


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  • Getting To Know Google Analytic 4 Properties

    Google Analytics 4 brings with it a new wave of next-generation reporting and analysis.

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  • What is Snowplow?

    Released in 2012, Snowplow launched as an open-source project designed to free data professionals from the limitations of traditional analytics solutions, which act as ‘black-box’ offerings with little transparency or...

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  • The 3 Best Accessible Website Examples for Inspiration in 2021

    Following on from the well-received blog that showcased 5 of our beautiful accessible website examples from 2020, we wanted to show you an updated list of some leading Australian accessible...

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  • Quick Setup Guide - Linking BigQuery + Google Analytics 4

    BigQuery is Google’s cloud data warehouse product offering designed specifically for allowing users to run high-performance queries against large datasets using SQL.

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  • Introducing Google Analytics 4

    App+Web properties are graduating from beta and are being renamed Google Analytics 4 (GA4).

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  • Finally! Google has released a Data Studio connector for Google Analytics 4 (App+Web)

    Google has finally given users the ability to directly integrate data from Google Analytics 4 (previously App+Web) properties straight into Data Studio.

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  • The Benefits and Limitations of Server-Side Tagging in Google Tag Manager (GTM)

    Google Tag Manager has recently released Server-Side GTM into public beta, which promises a shift in the current digital analytics landscape, in ways more than one.

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  • A Beginners Introduction to Server-Side Tagging in Google Tag Manager (GTM)

    Google has recently released server-side tagging as a public beta feature in Google Tag Manager (GTM) and the team here at Internetrix are pretty excited.

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