The Blog
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Google Tag Manager 360 vs. Google Tag Manager Free - What's the difference?
If you're reading this you will probably already know the value of Google Tag Manager (GTM).
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Mobile App Exceptions Tracking and Alerts in Google Analytics or Google Marketing Platform
When it comes to mobile apps, retention is a "big deal". It is the most important metric of mobile apps nowadays.
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Google Analytics Include Filter Limitations Workaround - Using Custom Fields
Estimated Read Time: 7m 25s The Google Analytics Include filter is a powerful tool that allows you to limit data in your Google Analytics View based on the subdirectory, hostname,...
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Google Analytics - Exploring Custom Metrics & Custom Dimensions
Google Analytics works well and provides actionable insights for most businesses. It collects dimensions and metrics and displays those which are relevant for most businesses.
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6 Trends That Will Drive Digital Transformation for Businesses in 2020
We saw a lot of digital progression in the year 2019 – and all the years leading up to it in this decade.
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TV Attribution: Measure the impact of TV advertising on your web traffic
Companies advertising their products and services on television ask two burning questions: Firstly, do TV advertisements drive web traffic and sales? Secondly, if they do, how do they achieve this?...
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Why Your Business NEEDS a Performance Dashboard in 2020
In this day and age where everything revolves around technology and data, performance dashboards are a crucial part of business.
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NEW Google Lead Form Extensions - Get more conversions for your business
Google is constantly coming up with new ways for businesses to boost their online visibility and high quality traffic from the search platform.
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Google Ads vs AdWords Express - Considerations and tips for working with these tools.
In today's business landscape, offline advertising is not sufficient to remain competitive.
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Branding and Graphic Design - What’s the difference?
Estimated Read Time: 3m 31s One of the most frequent questions I get asked is: “Isn’t branding and graphic design the same thing?” This isn't a stupid question, it's easy to get...
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