What is WCAG? Introducing the Web Content Accessibility Guidelines and release 2.2.
Web accessibility is the global movement that aims to ensure the online world is easy for everyone to use, including those with physical and cognitive disabilities.Continue Reading
What is Global Accessibility Awareness Day 2020 and how can you get involved?
As technology continues to be integral to most people's lives, the concept of web accessibility is growing more and more important every year.Continue Reading
What is web accessibility and why has it grown more important than ever?
Have you ever considered how someone who is blind does their shopping online? Or how someone with deafness is able to enjoy their favourite live news updates or videos on...Continue Reading
The importance of digital marketing in a global pandemic.
The Coronavirus pandemic is spreading throughout the globe which is shifting business and buyer behaviours.Continue Reading
Google Tag Manager 360 vs. Google Tag Manager Free - What's the difference?
If you're reading this you will probably already know the value of Google Tag Manager (GTM).Continue Reading
Mobile App Exceptions Tracking and Alerts in Google Analytics or Google Marketing Platform
When it comes to mobile apps, retention is a "big deal". It is the most important metric of mobile apps nowadays.Continue Reading
Google Analytics Include Filter Limitations Workaround - Using Custom Fields
Estimated Read Time: 7m 25s The Google Analytics Include filter is a powerful tool that allows you to limit data in your Google Analytics View based on the subdirectory, hostname,...Continue Reading
Google Analytics - Exploring Custom Metrics & Custom Dimensions
Google Analytics works well and provides actionable insights for most businesses. It collects dimensions and metrics and displays those which are relevant for most businesses.Continue Reading
6 Trends That Will Drive Digital Transformation for Businesses in 2020
We saw a lot of digital progression in the year 2019 – and all the years leading up to it in this decade.Continue Reading
TV Attribution: Measure the impact of TV advertising on your web traffic
Companies advertising their products and services on television ask two burning questions: Firstly, do TV advertisements drive web traffic and sales? Secondly, if they do, how do they achieve this?...Continue Reading