4 June 2018
Direct Traffic in Google Analytics - a detailed explanation
How do people find my website? - This question has been asked for arguably as long as the the internet itself has existed.
How do people find my website? - This question has been asked for arguably as long as the the internet itself has existed.
Remember the hassles over the past few years when it came to embedding video? Well, times have changed: HTML5 has made embedding video inside a web page really easy now.
In celebration of Global Accessibility Awareness Day I thought it would be the perfect time to highlight the recent updates to the Web Content Accessibility Guidelines (WCAG) from the latest...
From July 2018 Google Chrome browser will mark all HTTP sites as 'not secure'. This is a huge milestone which will influence user behaviour for every page on the Internet.
More and more websites and apps are beginning to use HTTPS to protect data communication between servers and users.
The best marketing strategy is to maintain customers who are profitable and remain loyal for a Lifetime.
Would you like to know the value of each of your customers?
The estimation of Customer Lifetime Value (LTV) is one of the cornerstones of marketing. LTV reveals the long-term relationship between a company and the value of a customer over time.
Cohort analysis is another method that can be used to test the effectiveness of a marketing strategy for a particular target segment related to marketing costs and Customer Lifetime Value.
Attribution modelling is a must-have technique for marketers, as it enables them to determine the contribution of their marketing channels in their sales.