Signature Oysters

Deliverables

Branding

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The brief was basic “raw, salty, gritty” and it had to support the Signature Oysters brand promise - to deliver restaurants and retailers with a diverse range of top quality oysters from Australia’s best farmers from every region.

Beginning with a careful selection of imperfect typefaces, the designers at Internetrix applied distress techniques to deliver a raw and organic finish, on brief and to the satisfaction of Signature Oysters. To reinforce the brand promise Internetrix added the words “Wild Fresh” and “Australia” to the logo, both to support the promise to source only fresh and from best Australia has to offer.