League & Legends

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Analytics, Digital Marketing, UX Design, Website Projects

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League and Legends are a successful online store, who sell a large variety of NRL Merchandise, right across Australia. Since their original website was launched, the usage of mobile tablets has increased and so has the number of people using them to purchase online.

In early 2015, the Internetrix team were tasked with the responsive redesign of the League & Legends website to increase mobile friendliness, in recognition to the fact that it would lead to higher conversion rates.

Since Internetrix have completed the responsive upgrade, not only have League and Legends seen a rapid rise in conversion rates, but their website has also been ‘visually refreshed’, helping to better reflect the vibrant energy of the League & Legends brand.