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Family Advocacy is a Sydney based organisation that works with families to promote and defend the rights and interests of people with developmental disability. Family Advocacy engaged Internetrix to become their new digital supplier with our brief being to transform the website, deliver a new online library for parents wanting to access the thousands of physical resources available and help drive Search Engine performance with a stronger reliance on Google Analytics.
Internetrix completed an extensive review of Family Advocacy's ecosystem sitemap, prepared new information architecture for the new interfaces and then commenced a creative overhaul. Once the new creative was approved we launched into a full development cycle and deployed the new online resources library, an improved events module, a stronger photo gallery and ensured that it all worked on big screens, desktops, laptops, tablets and smartphones.
Family Advocacy now has a digital platform that enables it to better serve its existing families, build awareness of its services through Search Engine Performance improvements and assist other families needing support. Family Advocacy now has the tools to enable the pursuit of a progressive digital strategy.