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Clicktale: Funnel analysis

Clicktale: Funnel analysis

Conversion funnels are used to convert a website visitor into a lead or customer. Their use monitors and optimises performance, guiding the visitor through critical processes; for example booking a hotel; signing up for a newsletter; or going through checkout at an online merchant.

Clicktale provides a visualized presentation of conversion funnels by displaying the paths visitors take through a website. The software tells you how different pages shape the journey of the customers and indicates the most influential pages in conversion and abandonment. This means you can assess where you are getting the most conversions and, conversely, where the highest numbers of your customers are abandoning you.

The benefits of Clicktale conversion funnels include:

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Session Replay: Clicktale Conversion Funnels provide an overview to see where there is “leakage”. Using session replay, you can drill down into the sessions and find out which customer segments are failing to convert. Also, this session replay allows you to experience the funnel through the eyes of the customer so you can truly understand why you are not getting greater ROI through higher retention and conversion rates.

  • No Setup Required: Clicktale makes it a breeze to get started on funnel analysis because it doesn’t require setup: instead it uses previously collected data to automatically generate your default funnel.
  • Real Time: You have next to no wait time because the funnels are calculated on creation and recalculated immediately as you make changes.
  • Fully Customizable: Need to experiment with your conversion processes? Easy, just do it on the fly by adding or deleting steps at will.
  • Discover Paths: Clicktale Conversion Funnels map out the most popular paths for your visitors by using different starting pages.
  • Friendly Interface: Clicktale Conversion Funnels have a friendly interface that handles the complexities of funnels in clear, intuitive manner.

Funnel analysis provides both quantitative statistics and qualitative behavioural data and helps you answer these questions:

  • Which behaviour leads to abandonment in the conversion funnel?
  • What causes successful conversions?
  • Which web pages are crucial in the conversion process?
  • Where do visitors go when they abandon the conversion funnel?
  • What is the difference in paths of customers who do convert as compared with those who do not convert?

 

Talk to us to understand if ClickTale is the right analytics solution for your organisation.

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