Website optimisation is centred on the idea of running experiments, which is a time consuming and costly process that requires proper planning. The experiment planning phase involves a structured process of identifying test and goal pages for your experiments, and defining the variations, alternatives and content to test the experiment. Internetrix can assist your team by providing the necessary support through our consulting services, to enable you to prepare your Website Optimizer experiment with confidence. We offer guidance in a number of areas, identified and described below.
- Experiment selection
Internetrix can advise you on the appropriate type of experiment to run. This means helping you choose whether you should be using an A/B Split test, or whether a Multivariate test will provide better insights given your business objectives.
- Alignment with objectives
Internetrix will ensure that your experiment is aligned with your objectives, which may include improving the usability of your current website, or increasing conversion rates and sales.
- Measuring campaign success
A crucial consideration is planning the measure of success, whether it be a goal page, a file download, or simply a certain amount of time spent in user engagement online. Internetrix will advise you on the available options.
- Content considerations
Planning the content and the variations on your content for your experiment typically refers to the process of mocking up web pages and variations so that the implementation team takes into account all considerations in the creative and technical phases.
- Design recommendations
We will advise on website design-related issues, based on our creative experience.
- Implementation considerations
This aspect of our engagement with your team involves planning the content or web page sections to test, if a multivariate experiment is used, such as the headline, image, text, banner and 'call to action' areas. Internetrix adds value throughout this process based on our knowledge of what is feasible in the implementation phase.
Our position as a Google Website Optimizer Technology Partner allows us to offer certified assistance in improving your website.
Read on to find out about the implementation and evaluation phases.
