Google Analytics - Report Development & Interpretation

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Google Analytics (GA) provides over 90 reports which are generated based on your user data. Learning how to interpret valuable information from these reports requires extensive knowledge and experience in using Google Analytics and working with the interface.

Even when you've worked out how to make the most of the reports you've got in your profile, other powerful features like goals and filters can unlock even more value!

To save you the time and labour, Internetrix has the necessary experience to interpret Google Analytics tables, statistics and graphs into simple key findings and recommendations, which are tailored to each client. Our Google Analytics reports contain more than the automated reports that can be downloaded from the Google Analytics interface and answer crucial questions, such as:

  • Where are your visitors coming from and what language do they use on their browser?
  • Which search engine keywords are bringing visitors to your site? Does your website need SEO?
  • How compatible is your website with your visitor’s browsers, operating systems and monitors?
  • What season of the year/day of the week/time of the day do most visitors come to your website?
  • Which pages of your website are most popular?


All these questions, and more, are answered in our custom GA reports, along with graphical and statistical proof for you to correlate our answers to hard data.

A valuable aspect of these reports is the recommendations provided throughout this phase, which result in the delivery of actionable insights derived from Google Analytics statistics that provide recommendations on how your website performance can be improved. These reports are generally released after a one-month period, to allow for adequate amounts of data to be collected.

Internetrix has Google Analytics Certified Partner (GACP) certification and experience in Search Engine Optimisation (SEO) and website design. Our expertise in these areas, along with the Google Analytics tool, provides us with the knowledge needed to make your website more popular, attractive, usable and compatible for your visitors.

Previous   Previous : Account Maintenance
Training :  Next  Previous