Google Analytics is a very powerful
product, with many more features than meets the eye.
While our Report Interpretation services
can help you to make the most of the reports you're getting, Account
Maintenance is all about configuring the more powerful features inside Google
Analytics.
Tools like goals, campaigns and filters
unlock tremendous power and insight when used properly. Unfortunately, however,
some of the most powerful features come with an equivalently steep learning
curve.
This is where Internetrix comes in.
We provide on-going support for your Google
Analytics account, ensuring you're able to get the most relevant, inclusive
information possible in your reports.
Updating
your account and website if you make any modifications or updates.
Websites rarely stand still, and if you
need to change parts of your checkout process, add in new page content and want
to check it is tagged properly, or any one of a hundred other things,
Internetrix can help.
Setting
up filters to exclude analysis of specific visitors
Filters are a big part of the power of
Google Analytics, as they allow you to have copies of your website data focused
on specific areas you want to keep an eye on. They are also really useful for
excluding "noise" from your statistics, such as your internal
employees using your website. With an exceptionally strong technical
background, our team can help set up complex filters so you can get special
slices of data to make informed decisions with confidence.
Configuring
Goals and Funnels
Goals and Funnels provide important ROI
insight into the performance of your website, however, they have some quirks
and limitations that leave many people confused. Internetrix can help you set
up goal and funnel pages to get deeper analysis of how visitors are travelling
through your website and where users are leaving when about to reach a goal
page.
Campaign Configuration & Setup
One of the great features in Google
Analytics is the ability to track conversions, traffic and sales back to
individual marketing campaigns. While search engine keywords and Google AdWords
are applied to your Google Analytics reports automatically, other forms of
online campaigns need some special codes - known as link tagging - to ensure
that GA knows how to attribute and track the traffic. These can get pretty
confusing pretty quickly - which is why most clients engage Internetrix to set
up their campaign links to be GA friendly.
The
costs associated with getting your account maintenance up can vary a lot. The best way
to find out what you need and what it might cost is to request a quote online
now - it is quick, simple and free of charge.