Once the eStrategy process has commenced, Internetrix will provide your project team with a Google Analytics (GA) report, which details the current performance of your website. The delivery of a GA report ensures that website decisions are driven by statistics generated by the tool, allowing you to accurately measure website visitor behaviour. Provided below is an extract from the report, which highlights important considerations on the client's website, based on GA data.
Should you not have GA installed, prior to obtaining an Analytics report, you will need to install the tool.
