“Make sure you have sufficient content to compete with the people that show up in the search engine results,” said Clay. Post lots of articles, links and detailed content that cannot be found anywhere else.

Also, when it comes to the terminology and key words used on your website, don’t use overly broad terms. If you sell running shoes, then make sure to always use “running shoes” in your content rather than just “shoes”.

Remember, search engines win users, market share (and thus advertising dollars) by giving users what they're looking for - quality organic search results. Your content is what your search engine should be ranking you against the most, and if your content isn't very good, no amount of SEO trickery will get you to the top of the index... for long anyway.