Compared to paying for Google Adwords or employing other methods to get your website indexed by search engines, search engine optimisation (SEO) seems more and more to be the best way to get your website noticed.

As we told readers a couple months back, SEO is a method used to improve a website’s ranking in Google and other search engines.

What is important to remember when thinking about the technique is that there’s no exact science to it. SEO rules are in constant flux and many professionals who spend their time optimising websites for others often disagree on what it takes to actually get a website noticed.

But perhaps the first thing to remember about SEO is that there are two interested parties: the search engine and the human website visitors. If your website doesn’t appeal to the search engine, chances are no one will be able to find it. If your website content doesn’t appeal to visitors, no one’s going to visit your site.

That being said, here are a couple things to think about when you strive to get your website noticed.

• Algorithms - the heart of the search engine
• Meta Tags - are they still useful?
• Link Link Link - how to earn search engine street cred
• Content Content Content - being the first is often about being the best
• Conclusions - SEO isn't hard, but requires effort!

If your search engine results still leave something to be desired, please contact Internetrix for some further tips.