AOL browses handsets with Nokia
15 August 2006

America Online put itself into the wireless handset game Thursday
when it announced a licensing agreement to use Nokia's WAP microbrowser.
The Dulles, Va.-based online giant, a subsidiary of AOL Time Warner,
said it intends to work with the Finnish mobile- communications
maven to develop and market a Netscape-branded version of a Nokia
microbrowser based on WAP (Wireless Access Protocol).
Microbrowsers are analogous to browsers on PCs, but are meant for
Internet-enabled wireless phones. The agreement is AOL's first foray
into the microbrowser market under its Netscape brand, which it
gained through the purchase of Netscape Communications in 1998.
Financial terms of the multi-year agreement with Nokia were not disclosed.
AOL is effectively hitching itself to Nokia's large audience in
the handset market. Nokia holds the leadership position in wireless
phones and Internet-enabled wireless phones, according to Cahners
In-Stat Group, with up to 35 percent market share.
In the wireless sector, alliances with market leaders may be the most
important assets companies can have. Unlike in the PC-based Net,
consumers have little to no control over what browser is on their
phone. The software, which comes preloaded, is virtually invisible
to consumers. Relationships with the giant wireless phone carriers,
such as AT&T Wireless or Sprint PCS, determine which software customers
use.
According to Cahners analyst Ken Hyers, Openwave has a "lock on
the browser market" for phones. "Internet-enabled wireless phones
are the way of the future," Hyers said. "In fact, more subscribers
will be accessing the Internet by phone than by the PC in the next
couple of years. This market will be a very competitive one."
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