The Good Mood safari is set in the stunning Illawarra region of the New South Wales South Coast. The Safaris give people the opportunity to take time away from their daily lives and engage in positive psychological techniques. This positive psychology approach focuses on the ability to live a pleasant, engaged and meaningful life and to flourish psychologically. Personal leadership capabilities are also improved.
The Good Mood Safari is supported by the Australian Government/AusIndustry and the University of Wollongong.
As a new initiative, the Good Mood Safari did not have a website and so their web presence needed to be developed from scratch. However, the Good Mood Safari team had a clear idea of their websites requirements which included online booking and self management.
The Good Mood Safari also required logo design and a corporate style guide.
Internetrix and The Good Mood Safari team engaged in an intensive requirements analysis and planning process to ensure the website would enable the achievement of their organizational goals. Because the Good Mood Safari didn’t have an initial web presence to help inform the decision making process, it was essential to utilize Internetrix extensive experience in web design across a broad category of clients.
One of the key competencies the website was to have was a secure online booking and payment gateway. Internetrix designed the online forms to capture all relevant information in a secure manner using SSL.
It was also important that Good Mood Safari could update their safaris and programs themselves to ensure relevant and up-to-date information. Internetrix was able to customise the ‘products’ module of their Freestyle Content Management System to accommodate the necessary changes Good Mood Safari would be making to their safari and program range.
Good Mood Safari also required logo/branding design. Internetrix skilled and experienced creative team developed a broad range of concepts for the Good Mood Safari team to choose from. Once a concept was selected, Internetrix revised the concepts to develop a more refined choice in line with the Good Mood Safari team’s wishes. To ensure continuity across all of Good Mood Safari’s collateral and communications, Internetrix developed a style guide outlining appropriate and consistent use of the creative helping solidify Good Mood Safari’s brand image.
Once the creative framework had been set through this logo design process, commencement on the creative for the entire website was undertaken.
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