Background

For Christmas 2008, the University of Wollongong’s UniAdvice team decided to reduce their environmental footprint by sending out e-cards to their contacts. In addition, the cost savings generated from sending the e-cards, as opposed to traditional cards, were donated to the UOW Learning and Development Fund.

Challenge

The UniAdvice team wanted to send the e-card to a contact list and lacked a relevant application for automating the mail-out.
Although UniAdvice had developed a story board and some creative for the e-card, they lacked the capabilities to create the Flash piece.

Internetrix Solution

Internetrix was happy to accommodate them by utilizing a demo version of our eMessaging tool ‘Connect’. Connect enables users to communicate with stakeholders via email, fax and SMS using the one platform. Budget constraints and the one off nature of the mail-out made purchasing ‘Connect’ outright impractical. The UOW styled email message can be seen below.

Internetrix creative/design team brought UniAdvice’s vision to life using their extensive Flash skills. Flash provides highly engaging and interactive content, however, not all email servers can correctly read or categorize Flash content. Internetrix was able to factor this aspect into the e-card mail out strategy to ensure effective execution.