17 August 2017

How to develop a digital marketing model for budget allocation

As we explained here, digital analysts are constantly asked to answer the question: Which are the most important marketing channels our company should focus on? Determining the true importance of each...

13 September 2016

An introductory guide to applying relative importance theories in digital marketing

The Importance of a factor depends on how importance is defined

6 September 2016

How to Model Your Customers' Lifetime Value

Food for thought is that it costs 5-10 times more to recruit a new customer than to retain an existing one.