18 September 2017

Google Analytics PII - safe-guarding emails

Can you imagine what would happen if Google allowed the sending of Personally Identifiable Information (PII) to Google Analytics? The demand from marketing people to personalise online experience is huge...

8 July 2015

Why you might lose your Google Analytics data

Are you collecting Personally Identifiable Information (PII) in Google Analytics account? You may be and not even know it.